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A cinema ticket in exchange for ten batteries (26/03/2010)

The promotion runs every Thursday in April and May in four town halls

Murcia Loa can get a movie ticket in exchange for ten batteries.

The Department of Environment, German (Local Energy Agency on Climate Change) and Neocine are launching a campaign to promote the recycling of batteries while Murcia encouraged to attend the town cinemas.

So, every Thursday from April to May (except April 1 that is a holiday) Neocine rooms, shopping centers and Thader Zig Zag and Rex and Centrofama cinemas, offering two tickets for the price of anyone used to deliver ten cells.

To be able to manage the collected batteries are installed in different containers movie ticket.

This promotion is not valid for 3D rooms, or combined with other offers.

Adela Martinez-Cacho explained that "this project of awareness and energy-environmental participation clearly demonstrates the commitment of private entities in Murcia with the environment and the firm line of the government team with the environment and local businesses. We participation and social awareness and energy will also be developed with this attractive campaign. "

According to Mariano Iniesta, Neocines manager, "We aim to raise awareness and continue with good environmental practices. We want to encourage people to come to the cinema and buy a ticket and a good habit."

Thus, it aims to raise awareness of the importance of Murcia properly manage used batteries to avoid being a threat to the environment.

Remember that batteries contain potentially toxic compounds that can contaminate large quantities of water and affect its environment if management is not correct.

Last year the city collected a total of 28,788 alkaline batteries were placed in special containers 471 collection boxes located in the village, and located in the 464 parishes, as well as media and the muppies ecoparks phones.

This represents an increase of 30.5% compared to 2008, the year in which 19,900 cells were collected.

This initiative is part of the Local Strategy to Combat Climate Change, whose plan of action on sustainability runs the city of Murcia, through ALEM, which aims, among others, reducing emissions by 20% municipality 2020.

Source: Ayuntamiento de Murcia

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