Portal de Murcia
www.portaldemurcia.com
Author Foundation of the General Society of Authors (SGAE), in collaboration with the Ministry of Culture and Tourism, organized the seminar "E-marketing culture.
A necessity in times of crisis' to be held in the Auditorium and Congress Center Victor Villegas on 1 October, to then travel to Madrid, Seville and Bilbao.
The seminar is aimed at managers and professionals in the field of culture as programmers, companies, developers, government technicians, journalists and students of Marketing and Cultural Management, among others.
During the seminar "E-marketing culture.
A necessity in times of crisis' will analyze how organizations can leverage the cultural evolution of the Internet to get the most out of communication tools and e-marketing and to improve relationships with your audience.
The course will address practical ways such as the setting and intelligent management of databases, the potential of Web 2.0 techniques and systems for email marketing, the potential of social networks like Facebook, My Space Twitter.
The match will Maryam Asghari (Digital Marketing Manager of the Barbican Centre in London), Angel San Segundo (director of the Master of Business Intelligence for EOI), Juan Pablo Giménez (vice president of the Spanish Association of Electronic Commerce, AECEM ), M ª Jesús Cortés Carrión (Head of Documentation and Library Reference Regional de Murcia) and Yaiza Hernandez (deputy director of the Center for Documentation and Advanced Studies of Contemporary Art in the Region of Murcia, CENDEAC).
Source: CARM
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