Portal de Murcia
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The collaboration between the Department of Environment and Urban Water Quality Murcia allowed the launch of a campaign aimed at the Murcia continue saving water.
Thus, the aim is to make people aware that they must conduct a responsible and supportive of the water.
The main novelty of this initiative is its message, and that instead of referring to saving water through a restrictive message, the campaign 'We share the water' treated as a positive concept.
Thus, instead of prohibiting water waste, the emphasis on gratitude to those who saved and that they show solidarity with the rest.
Some of these messages are "The water I going to use the savings to you taking a shower 'or' This is water that you have saved for ten neighbors of Fleet in two weeks, closing the tap while soaping."
The slogan 'We share the water' invited to collaborate, share and promote solidarity.
This message will have a different graphic support, and that 47 vehicles Aguas de Murcia will be covered with ad.
Also will install 68 advertising panels and inserted advertisements in newspapers and radios.
The campaign will last two months.
This is one of the measures included in the Drought Plan, which set to launch public awareness campaigns.
Muria is one of the Spanish municipalities where more water is saved.
According to recent data, Murcia continue to reduce water consumption, which at the end of 2007 stood at 120.28 liters / capita / day, despite an increase of 2.20% in the number of customers.
Source: Ayuntamiento de Murcia
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