Portal de Murcia
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Twenty-eight SMEs in the Region of Murcia are already participating in the second edition of High Performance Program 'Social Media Networker', given by the UCAM, through the Technological Institute of Murcia, in collaboration with the Foundation Incyde.
With a duration of four weeks, it aims to increase the business opportunities of these enterprises by incorporating new digital tools to reach a 'hyper' public and virtual work environments.
The course, free of charge, will allow attendees to gain knowledge in areas such as Branded Content, Inbound Marketing, Social Networking, Performance Marketing, SEO, SEM and Social CRM.
Along with the personal work of each participant and individual mentoring by experts in different subjects, these companies completed a successful online marketing plan and communication strategy projects, thus improving the positioning of their services and products Internet.
Its presentation took place yesterday on the campus of the Jeronimos, by the executive director of ITM, Sofia Fernandez, who noted that the UCAM focus is putting on businesses, "encouraging and supporting scanning and incorporating ICT, in order to increase their productivity and competitiveness in the market. "
Source: UCAM
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