Portal de Murcia
www.portaldemurcia.com
The festival FesTVal television, in which large chains presented their premieres season and held in Murcia from 23 to 27 March in the municipality generated an impact of 5.4 million euros.
The Mayor of Murcia, Miguel Angel House, has presented the first data accompanied by the Councillor for Sports and Tourism, Miguel Cascales.
During the five days of Murcia hosted the festival one hotel occupancy 70.25%, 6.25% increase over the same week last year was recorded.
Also, the price per room / night 5% compared to 2014. The hotels recorded 15,880 overnight stays, 1,410 more than the same period last year increased.
These visitors spent an average of 120 euros / day in the town (hotels, restaurants, transport in the city, shopping, entertainment, etc) so it has posted an economic impact of € 1.9 million during that week.
To this figure must be added the 3.5 million in advertising return that has generated FesTVal attended the festival occupying minute television magazines morning, noon and night and informative nationals.
Also, FesTVal Murcia has occupied covers and pages regional newspapers, national magazines society and the media spin.
He has also had a strong presence in social networks and web sites dedicated to television series.
To know the real impact of the festival is on an official audit commissioned a specialist company Kantar Media.
During the FesTVal 130 journalists and professionals in more than 50 different accredited media sector.
At the gala attended by over 150 guests including actors, presenters and television;
and four premieres national series, three round months, a live recording of a comedy of Canal +, one Masterchef experience on the street, a show cooking Cooking Channel Two television galas, children's gala and parallel activities were conducted as panel discussions, lectures, monologues, presentations and press conferences.
Murcia Mayor expressed his wish that the FesTVal be consolidated in subsequent years and is a must in Murcia.
Miguel Angel House has also highlighted the excellent data Easter, with hotel occupancy of 80.50%, an 7.43% more than last year, and an average increase in the price of hotel night of 9.14% compared to 2014.
At Easter there have been 14,560 overnight stays, 10% more than the previous year, generating an economic impact on the city of 1.75 million euros.
The average stay of visitors in Murcia was 3 nights.
Source: Ayuntamiento de Murcia
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