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Coinciding with the Spring Festival, the Department of Urban Cleaning and Waste Management, through Ferrovial Servicios, launched a campaign to promote recycling in the city of Murcia, aimed at young people and families.

The Spring Festival represent a time of great waste generation (holding Bando de la Huerta last year only 87,000 kilos of waste collected) so this is the best time of year to emphasize the much needed awareness citizen.

To reach directly and effectively to young people and families Murcia and ensure broad participation, citizens themselves will star in the campaign.

For this, a photocall be installed in the Garden of Malecón, throughout the week of the spring festivals in which all citizens may wish to take a picture with his friends and family, in memory of the holidays and to promoting recycling.

The photocall have different custom backgrounds that combine the message of recycling the Spring Festival (costumes made from waste, recycled original Sardina ...) Citizens may be instant recall.

According to estimates, about 10,000 people visit the photocall during the week and it is estimated that the dissemination of the campaign 'At parties, cleaner, Murcia' scope directly to over 60,000 Murcia, both physically and virtually because it also will be posted on the social networks.

The objectives sought with the launch of this campaign are:

Raising awareness of the importance of respecting the rules of civility and keep clean Murcia at parties.

Raising awareness on recycling and waste separation a fun, close and interactive way.

Strengthen knowledge of separation, recycling of waste and maintenance care and cleaning of the city.

Promoting eco-responsible behavior among citizens.

Furthermore, to achieve greater coverage, the campaign will be disseminated through the Facebook page of Murcia Sustainable City, from which the contest 'Help keep shining Murcia has award' will be organized.

So be uploaded to Facebook photos of those who have so authorized, who can download the image, print it and share it among your friends and contacts citizens.

The photo that gets the most 'likes' will win a tablet of last generation.

Source: Ayuntamiento de Murcia