Portal de Murcia
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The director of the factory Speeches, Fran Carrillo, has analyzed the UCAM the new political discourse that triumphs
The Catholic University of Murcia has welcomed this morning the Day of political and institutional communication 'strategies of power.
Make and discourse ', in which experts in the field have given their views on the current communication in political parties and the new tools they are using to communicate with citizens.
The political consultant Rafa Rubio (World Youth Days and online campaign Mariano Rajoy 2011, among others) has been commissioned to open the day with the question 'Is there online campaign strategy?'.
For Rubio, usually there is no online campaign strategy, and as indicated, this is not normally inserted into the campaign team "and that ultimately means giving up everything that makes or could make online".
In addition, the use of new tools in communication of the political message, the consultant has highlighted the potential of the mobile "but I think for now we are left with a touch of closeness I give you my mobile, you give me your phone, and that when it does a candidate himself that at least gives the appearance of proximity, when a party does not cease to be more of the same, through a new channel. "
The concept of 'trust' in political communication, Rafa Rubio has stated that this is a capital runs out quickly, "I manage it well or you can have problems and not give even notice", and added that "the great strength of can and Citizens is that people believe them when they speak, when they cease to believe them, your chances will collapse very quickly. "
The new protagonist
Meanwhile, the manager of the Association for Communication Policy (ACOP), Pedro d'Ivoire has focused his speech in political discourse.
"Now, with all the changes that are occurring in the context, and social change, think you are ignoring the speech, and the opposite is true, the speech is still very much alive, remains essentially political "and emphasized that more and more interest in working in political communication," by trying to control the speeches and best reach people. "
Talking in Difficult Time
The director of Factory Speeches, Fran Carrillo, has lectured on the new political discourse that wins, and noted that although it might seem, the new political formation can not develop a groundbreaking speech "are making the old policy lifetime, which is to take four themes and repeat ad nauseum, and seek a contrast for people ends up deciding "and noted as discourse of modernization, which is conducting training Citizens.
In this regard, on the repetition of the message, Fran Carrillo has asserted that if this is appropriate, is launched at the right time, and the precise intention, "Of course it is good to repeat, because what it does is that it is anchored in the mind, and this repeat and share. "
He also added that a campaign is decided on two or three themes around, "whereby if your long repeat an idea, people end up talking about it just because it's what you hear."
Training in Communication Policy
In the opening ceremony intervened dean of the School of Communication at the UCAM, Pablo Blesa;
the Deputy Dean of the Degree in Journalism, Beatriz Correyero, and the director of title Diploma in Political and Institutional Communication, Enrique Arroyas, who presented during its development this new graduate, taught in online mode and starting in September.
Similarly noteworthy that the UCAM has this morning signed a collaboration agreement with the Association of Political Communication to strengthen their bond in training and holding conferences and seminars matter.
Source: UCAM
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