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The popular TV presenter and creative advertising Risto Mejide was in charge of closing the fifth edition of Decyde Forum, organized by Fernando Zaplana Consulting Group and Universidad Catolica San Antonio de Murcia.
The Temple of Jeronimos Monastery was filled with students and teachers to hear her talk about building a personal brand to what said "or we build our own brand or others will do it for us. A brand without content is not a brand is a logo. "
Putting himself as an example, Risto Mejide value placed on creating a brand and the whole process to be performed for this: "If you do not provoke an emotion not have a brand."
He reviewed his career in television but said that "what I feel is most proud of my books."
As for the many imitations that came over him once achieved fame said "no one imitates anything not succeed."
Risto thousand people waited Mejide the UCAM.
Pedro Contreras was the moderator of the first table in the afternoon in which collaborated Juan Celdrán, Mic Rocamora, Francisco Toledo, Nacho and Javier Garrido Celdrán.
The themes of the evening were the entrepreneurship, culture and sport.
After this talk, Jacinto Llorca intervened with Maria José Moreno who was later responsible for presenting to Mejide.
The creative, talking about his first television steps, recalled that his rise to fame was not easy and thanks to a phrase from Michael Crichton, was decided by its peculiar style.
The sentence read: "If you talk to anyone and no annoying is that you have not said anything."
This sentence reminded her magazine Charlie Hebdo suffered attacks in Paris last week saying that "our civilization is defending his right to disturb".
Source: UCAM
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