Portal de Murcia
www.portaldemurcia.com
Positioning is a result of a process of research and analysis undertaken during the past year under the Tourism Promotion Plan.
The new identity, presented this morning by the Mayor, showing attractive offer to share our table, our art, our joy ...
Murcia is a city shared in the character of its citizens and its climate are the strongest arguments for developing a positioning strategy for tourism.
On this basis, therefore, from now pivot the revitalization plan for the city that has been presented this morning by the Mayor, Miguel Ángel Cámara, and the Councillor for Sport, Youth and Tourism, Miguel Cascales.
Because Murcia is a city to share our table (food), our amusement (entertainment-shopping), our art (culture), our joy (parties), our pace (festivals), our vanguard (Congress) ...
Define this tourist identity has been the result of a process of research and analysis developed during more than a year under the Tourism Promotion Plan Murcia conducted by the agency spokesman, winner of the contest for this purpose called the City Council in 2013 .
For its realization, became a research field that included more than a thousand interviews on the street within and outside the municipality and the region to identify the knowledge and the tourist attractions of the city.
Discussion groups were created and discussed in tables formed by industry professionals, associations, entrepreneurs, etc.
The graphic identity that has been presented today and its position is therefore a section of that plan.
One of the main results of that process concludes that the nature of Murcia and climate stand out as the two most reliable arguments to represent the new identity for the city tour, which will mark Murcia express a different and original way.
The exceptional climate of Murcia molds the character of its people and makes us a "shared city".
This is the framework within which its graphic identity, as explained Fernando Caride, Creative Director of Agency Spokesman, "answered the way we are with those who visit us, translates defines us as perfect hosts and allows us to be original in our submission, appealing to our outgoing personality. "
The brand is modern, unique, international and yet close and friendly.
From a visual standpoint, proposes a game with the audience that makes you have a great cogency, from the first moment you see her, remember her and, of course, identify with the city.
Friend who is a brand, being built with the name itself, guarantees high efficiency in communication.
Source: Ayuntamiento de Murcia
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