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UPyD question impact data and hotel occupancy Campaign 'Murcia city with angel' (21/04/2014)

Furthermore, spokesman magenta training, Ruben Juan Serna, said that "changing the day of the Bando de la Huerta Tuesday to Easter Monday" and linking it with Easter, both parties declared of International Tourist Interest, "could offer a much more interesting "to ultimately" product to achieve a more attractive holiday that would generate more income and make the city more known abroad "

Union Progress and Democracy, through its spokesman Ruben Juan Serna, ask the head of Tourism Consistory, Miguel Cascales, the impact of tourism campaign called 'Murcia city with angel', including hotel occupancy data through Week Holy.

Also, the mayor of magenta training question by the total cost to the city of Murcia has had this season, as well as the relationship of both physical and online sites where you have promoted and publicized the various initiatives grouped under the name ' Murcia, a city with angel '.

As Serna remarks, "the spread of Murcia Holy Week, declared of International Tourist Interest, it is important to do it in order to attract the largest possible number of visitors from outside the region."

"Therefore," continued the mayor, "we are concerned about the data published in different media suggests that the hotels in the region are the cheapest room."

This information is the opinion of the council of UPyD, "a result of lower demand fruit of campaigns based on ephemeral events and changes in the designs of tourism policies."

Thus, "far from it generate a brand image and an attractive product for the domestic and international sector, for all who have served is to jump from a slogan to another, creating confusion and contributing to the creation of a strong brand for the tourism. "

Furthermore, Murcia UPyD spokesman said that "changing the day of the Bando de la Huerta Tuesday to Easter Monday" and linking it with Easter, both parties declared of International Tourist Interest, "could offer a much more interesting product ".

"You need to open a window for further promotion at national and international levels" to ultimately "achieve a more attractive holiday that would generate more income and make the city more known abroad."

Source: UPyD Murcia

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