Portal de Murcia
www.portaldemurcia.com
The web of Murcia Tourism Department of Sport, Youth and Tourism has doubled its number of visitors in less than two years, from about 3,000 to nearly 6,000 visits per month.
Of these 6,000 queries almost 80% are new.
The increase in visits is due to redesign the website and campaigns in different formats like social networks (Twitter, Facebook, etc.) magazines, and other promotional events like the Tourism Fair FITUR.
In addition, the Department of Tourism has an application for smartphones, which is working to release a new version with improvements in order to allow the user to more easily access the municipal tourist way.
The most visited pages on this website are the monuments, trip planning, sightseeing tours, promotions and tourist offices.
Once you have accessed these pages are the most viewed sites routes, cathedral and tourist brochures
Users seeking information about tourism in the municipality are mostly Spanish followed by French, British, Germans and Americans.
The average length of stay in the web is about 5 minutes, very high is a time found that users want to know information about your visit to the capital of the region.
When a citizen seeking information via a search engine typically insert the words 'murcia tourism', 'murcia', 'tourism murcia', 'equity to do in town' or 'side of the garden.'
Source: Ayuntamiento de Murcia
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