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Consumer satisfaction must be the primary objective of sustainable food chain that also must be based on sound and healthy foods and promote the involvement of the primary sector as a link in the chain that forms from which the product originates in the field until it reaches the table.
This principle has established the Mayor, Miguel Ángel Cámara, speaking at the opening of the V Conference of consumption that have been held this morning, organized by Thaderconsumo, with the motto "Sustainable agri-food chain.
Safe and healthy "foods.
In addition to the Mayor, participated in the inauguration the Minister of Industry, Enterprise and Innovation, José Ballesta, and the president of the Murcia Federation of Housewives, Consumers and Users, Juana Perez.
The conclusion of this conference, which is part of the events marking the Consumer Day, have supposed, according to House, "an opportunity to add value to food production in the Region of Murcia," where there are chains pipeline becoming "more and progress more important from the point of view of the quality of the products that we provide."
The establishment of sustainable food chain allows binding of producers, distributors and marketers, and ultimately consumers, providing good information will purchase "that which is necessary, is healthy and sustainable from an economic point of view."
House has also claimed the need for the consumer to become the center of the decisions of producers, manufacturers and distributors because the purpose of this production model is to respond to demands from consumers and for that purpose will be crucial "to understand the chain as a whole, from the table to the field. "
Source: Ayuntamiento de Murcia
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