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The coordinator of the Forum IV Decyde, Fernando Zaplana, has lectured on new paths in culture and sport (03/10/2013)

The UCAM Universidad Católica San Antonio de Murcia has celebrated the last day of the Fourth Forum Decyde, whose motto this year is 'Reinventing culture and sport'.

During the second day have developed four debates that have brought together leading experts from related national culture, sports and business.

According to the coordinator of the Forum IV Decyde, Fernando Zaplana, "has been an excellent response from the public. Yesterday calculate track about two thousand people throughout the day and social networks have seen significant diffusion. At the same time, support UCAM to develop the Forum is important ".

Zaplana Decyde explained that 2013 has sought "to present ideas and experiences, show various options for who follow the Forum to find their own way, whether institutions of culture or sport, or the same student UCAM".

It has detailed that "the difficulty with finding a job today, perhaps this is a good time to see, hear and get ideas and to promote self-employment and entrepreneurship in the field of culture, sports, technology ... ".

Among the speakers who have participated in the morning include the director of the Museum of Murcia Salzillo, Maria Teresa Marin, the director of the Symphony Orchestra of the UCAM, Angel Carrillo, the managing partner of Muwon, Roberto Carreras, and CEO Via Consultants and director of the Forum, Fernando Zaplana, who have debated crowfunding, patronage, professionalism, and new media and broadcasting, as well as on promoting culture and technology.

In the afternoon it is the turn of entrepreneurship and self-employment in the above fields in a table that has collected the views of Jose Luis Montes, Founder of Wiki Happines, Rafael Ortiz, director of EGEsocial, Alvaro de la Rocha, responsible of 'Your errand boy'; Javier Celdran, intrapreneur in the Regional Administration, Beatriz Garcia-Quismondo, Key Account Manager at Womenalia.com e Yván Conejero, of YLife Coaching, who also moderated the talk.

To conclude, the Forum has hosted Decyde the dichotomy between Corporate Social Responsibility and Marketing with the presence of Marcos de Quinto, president of CocaCola Iberian John Paul Miller, director of marketing, Movistar Team, Maria Gomez, CEO of Womenalia . com; Mercedes Alcover, Adecco Foundation Coordinator in the Levant, and Maria del Mar Pintado, associate dean of Education UCAM.

In this last table have delivered a number of key companies that promote CSR and how they relate to marketing these actions.

In this sense, Marcos de Quinto himself stressed that "the best corporate social responsibility of a company is to exist, generate wealth and create jobs."

Source: UCAM

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