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The Department of Tourism has its eye on the Russian Tourism has launched a campaign in Russian magazines that are distributed by the Spanish Mediterranean coast, in order to attract these visitors to the municipality.

Imagine campaign, showing various aspects of Murcia as attractive baroque, dining and shopping, is inserted in the pages of the monthly magazine written in Russian Riviera, with 20,000 copies per issue, free distribution in hotels, restaurants, greets and beauty clinics from Barcelona to Marbella, and at airports in Valencia, Alicante and Murcia.

Also present in the magazine Imagine HOBOCT?

Costa Blanca, biweekly, with 10,000 copies sold in kiosks Denia to La Manga, and free monthly publication ECB PYCCK?, With 8,000 copies, distributed at tourist offices, hotels, restaurants, boutiques, jewelers, notaries and beauty of the coast of Catalonia, Valencia, Baleares and Murcia.

The campaign is aimed at residents and tourists Russians, on the Mediterranean coast, trying to get to 132,000 contacts, from July to September.

Also be reinforced with other online actions, inserting Russian media advertising news and sports, for two months, with 50,000 contacts each month.

Internet stocks also be made to English and German, achieving the same number of hits per month.

These banners that invite to visit Murcia, opening in major foreign newspapers when accessing their sites from Spain.

Russian tourists are more recurring foreign visitors.

Often choose the Mediterranean coast and according to statistics, spend on average about 160 euros a day, twice as any other foreign tourists.

In the last five years the number of Russian tourists visiting Murcia and Alicante has increased 8 1,200,000 overnight stays were recorded in the two provinces.

Alicante and is the first province in number of homes sold to Russians, 300,000 business transactions.

Alicante Airport to Moscow and St. Petersburg flights depart every 16 weeks.

Imagine part of boosting tourism plan Murcia 365, which aims to attract tourists to the town every day of the year.

During the year we have taken steps to advertise in a magazine very searchable for foreigners living in the region and in the Valencian Community.

Also, in spring launched a campaign in Resorts Murcia and Valencia where many foreign population and Murcia Tourism has created a bi-monthly newsletter, with 7,000 newsletters, split in 8 resorts close to town.

Source: Ayuntamiento de Murcia