Portal de Murcia
www.portaldemurcia.com
The Councillor for Employment, Trade and Business, José María Tortosa, inaugurated this morning the conference "Opportunities and initiatives for job creation in the tourism sector," a work session that served to publicize the findings of the study carried out.
The aim of the conference is to create, maintain or improve the involvement of different public and private entities, participants and beneficiaries, in pursuance of the objectives of the project "Identification of generating employment opportunities in the tourism sector in the Local Employment of the Huerta de Murcia ".
The study has been carried out is aimed at identifying opportunities and initiatives for job creation in the tourism sector to the municipalities that make up the Commission of the Huerta de Murcia.
The study has been identified the tourism sector as one that, in general, the more potential offers and needed the implementation of actions to improve the attractiveness and potential of the municipalities of this commission.
To do this, you have to implement strategies based on the reorientation of the different products to very specific groups and promote it, seasonally adjusted in order to offer the seasons and throughout the year, with the support of activities that have to go through facilitating the establishment of new activities, devote sufficient resources to identify opportunities that can be put in value and foster institutional cooperation and business to diversify and improve marketing channels.
The intention is to advance in enhancing tourism products and support concrete action and revitalization for marketing them, which help to boost tourism-related activities in the different municipalities and ensure their integration with development strategies sector.
It aims to identify "niches" or emerging markets, in order to promote the activity in them and encourage entrepreneurship and support for the development of promotional campaigns to attract investments and enhance the implementation of small businesses, as the Tourism is one of the economic engines running, despite the crisis, and is key in this region, such as job and business opportunity.
To carry out the qualitative analysis, we have developed a vast field work has been composed by a total of 24 personal interviews with both public and private actors, as well as two workshops in which they participated.
During the interviews and workshops were consulted different agents on tourism and employment situation in each municipality and on the job-creating potential opportunities through tourism.
It also has sought information on areas for improvement and those that should reinforce to improve attraction all CLE.
MAIN FINDINGS OF THE STUDY
Municipality of Murcia
Municipality with an extensive cultural heritage.
One of the main elements or tourist attractions available to the municipality of Murcia is its extensive cultural heritage as might be the Cathedral of Murcia, the Shrine of Our Lady of Fuensanta, the Monastery of San Jeronimo, the route of existing churches in the municipality or the Museum housed.
The equity offer is combined with leisure activities, shopping and dining varied.
The person who visits the city of Murcia has not only the ability to view their cultural heritage but also has complementary services so that has a range of higher quality.
Enhance the value of areas such as the Huerta de Murcia, Murcia Field Monteagudo Castle and the possibility of developing differentiated tourism products.
The municipality has two elements with a strong tourist potential are configured as highly differentiated products that would enable attracting new tourists, the garden and the Castle of Monteagudo.
Recently opened the "Center of San Cayetano de Monteagudo Visitors".
As this area would require a large investment is necessary to make a long-term plan for the conservation of these areas.
Potential for improvement in the promotion of the city.
-High potential for improving the Web presence of the municipality, both free websites (forums, blogs, free tourist site) and paid (pages specialized high number of visits) but low cost.
- There is a high potential for language tourism attraction, and resources to deal with (by the University and private schools) only require promotion.
- You have found a high awareness of heritage by the other municipalities of the Region of Murcia, nationally however requires further promotion of the offer.
Search for a greater number of investors and entrepreneurs to develop tourism in the municipality:
- Possibility to create tourist-oriented businesses such as souvenir shops, typical products, etc..
- Need to adapt the opening times for shops, restaurants, tourist information centers and cultural centers to tourists who visit the city (The museum is closed evenings)
- Develop schedules of the main city events well in advance so that they can promote.
- Possibility of non tourist but targeted visitors: different products, schedules and customer adapted differential.
- Existence of high potential traditional festivals (The Burial of the Sardine or the Virgin of Fuensanta) Requires "open" events to the city, so all visitors participating in it in one way or another.
Additionally it is possible to take greater advantage from a commercial standpoint and hospitality, activities such as markets, fairs, etc..
- Possibilities of attracting cultural groups from other municipalities, mainly schools and older, with a package that maximizes their spending in the city.
Continue defining plans that make a joint tourism action lines for a given period.
In recent years they have carried out different plans such as "Murcia 365" or the "Strategic Plan for sustainable, competitive and innovative tourism in the municipality of Murcia" in order to define common guidelines for empowerment tourism.
In this sense, the coming years will continue to be necessary to further develop these plans on which to set the operational and action plans related to the tourism sector of the city of Murcia.
Potential for improvement in the marketing of the city.
Promotion related find opportunities for improvement in marketing that can translate into concrete actions:-Requires actions to attract more business tourists to Murcia.
It is a type of tourist that profile are the more money you spend on average.
- Increased marketing of traditional crafts activities more rooted in Murcia (as in the case of the garden) and traditional cultural spaces such as the Federation of Peñas vegetable garden in the FICA, etc..
- It is recommended to enhance local agreements with other municipalities to market more choice and to increase the average stay of visitors.
Similarly, it is necessary to create joint bids between establishments of the municipality (eg horse trail + meals + shopping in the city, accommodation + food + dinner + show casino, SPA + museum visit, etc..)
- Township Encouraging contact with travel agencies in other countries.
Township Sewer
The Ethnological Museum of the Huerta de Murcia is the main attraction of the town.
You can work on bringing a new approach to the tourist experience during their visit to the museum, incorporating new technologies (eg, adding a video explaining the history and tradition of the Garden), developing technologies that serve as an audio guide (eg, the implementation of QR codes in different languages ​​to explain the contents of the museum), or doing crafts demonstrations).
There is potential for the promotion of the town in the face of cruise of Cartagena.
You can take advantage of the proximity to Murcia, popular destination for cruise passengers arriving in Cartagena, so to organize day trips to the town of Sewell and his Ethnological Museum of the Huerta de Murcia.
In the vicinity of the Museum of the Huerta de Murcia has discovered an Iberian Cerro great heritage value.
This would be the only existing full Iberian settlement in the Region of Murcia.
It would be possible to work on identifying ways of funding to carry out the work required for excavation and value of the site.
The existence of industrial facilities Hero company could increase the attraction of the Sewer.
Lines of action could be established jointly between the local authority and the company, that Hero agreed to organize and plan guided tours for visitors to the town.
Municipality of Beniel
Despite its proximity to Murcia, has a longer stroke Beniel to exploit its proximity to the capital of the region.
This is due to the lack of roads agile road (such as access by road or roads that connect the two cities).
The municipality continues to focus on innovation as a main tourist attraction argument.
The innovative festivals celebrating local festivals coinciding with held in the summer (as the Festival of Tributes to some of the major bands) and the organization of events in the theater Pujante are one of the main attractions of visitors to the municipality .
Enhancing the route from the top in the municipality.
The food is presented as a differentiator within the municipality, so should continue exploiting the route of the cover so that it can attract tourists from other municipalities.
Search for private investors to create a farm school.
There was a project for the creation of a farm school will not materialize unless seeking private investors for its creation.
To value the Huerta de Murcia.
Along with Sewer and Murcia could create a tour package of different routes through the Huerta de Murcia.
Municipality of Santomera
Limited development of tourism in the area.
This is a town where most residents move out of town to work.
We have tried to carry out various projects for the development of tourism in the area (golf course), however due to the crisis and the lack of support from investors the project failed to materialize.
Enhancing the leisure and catering.
Increase the offer in this regard in the town would generate more jobs.
Take advantage of the proximity to the town of Murcia for the creation of a hotel.
Being a commuter town of Murcia could try to look for private investors to build a hotel.
Debate on the table, as there is a low occupancy hotel.
Develop tourism as a Preserve Area Tables or Santomera reservoir.
The enhancement of these areas would develop a set of rural tourism activities and complementary differentiate them with the rest:-Zone in the swamp water activities, fishing practice (this is the only saltwater marsh Region ) Hiking on motorcycles, riding, etc..; Ability to create housing areas (shelter, etc.) and ability to create a museum.
The possibility of exploiting the marsh passes by assignment thereof for exploitation by the State Administration.
Source: Ayuntamiento de Murcia
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