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The School of Leadership at the University of Murcia ends with a discussion on the utility of surveys (11/07/2013)

Today, Thursday, July 11, and tomorrow, Friday, marks the fourth and final module of the first edition of the Leadership School, University of Murcia, which will be devoted to the polls and their importance in strategic planning communication.

The first session starts today, at 16:00, and will be given by the coordinator of the School, Alberto Mora, a researcher in Communications Policy of the National Teacher Training College and a specialist in applied social research and analysis, which talk about opinion polls and analysis of results.

At 18:30 hours will turn to Cristina Moreno, Professor, Department of Political Science at the University of Murcia, a specialist in political communication and political behavior.

On Friday intervene Javier Sierra, dean of the College of Political Scientists and Sociologists of the Region of Murcia and Associate Professor, Department of Political Science, explaining who they are and how audiences are preferred politicians.

Close this last session Sociology professor Juan José García Escribano, codirector of the Center for Murcianos of Public Opinion (CEMOP), who will speak about alternative techniques of scenario analysis and electoral competition.

http://www.um.es/cpaum

Source: Universidad de Murcia

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