Portal de Murcia
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The City of Murcia, GER through the Local Energy Agency of Murcia, under the Department of the Environment, I participated in the University of advertising Contest: Smart Cities & Smart Spaces UCAM celebrating the coming June 5 .
Coinciding with World Environment Day is celebrated on I Contest Advertising University, which has its origin in the teacher research project research group "Advertising and Public Relations: redefining public and media" and is aimed at students the Faculty of Communication of the UCAM.
The event includes two sections:
First, the "SMART SPACES", which has the support of the City of Murcia through GER and is aimed at all UCAM students.
Contest winners will be awarded with two eReaders and two bonds to purchase digital books.
Also be given a special mention in the award of a scholarship to the experiments in GER.
The theme of the contest Smart City, Smart City, revolves around the care of the environment and the need to save energy in the so-called "intelligent buildings".
The second phase of the event will host The Festival de la Huerta Branding, fruit of the teaching innovation project.
In it students in 4th of Advertising and PR advertising projects present their practices developed during final year subjects.
This second phase will include the presence of idamor Fernandez, renowned advertising creative, which offer an interesting talk about advertising: "5 Tips for a communications professional future."
This project coordination and direct collaboration of GER, the Local Agency for Energy and Climate Change of the City of Murcia, which depends on the Department of Environment, who calls UCAM students to submit proposals to develop advertising campaigns and increase and raise environmental awareness and energy efficiency among municipal workers, at the same time encourage energy saving and scales of local sustainability.
The object of the contest activities will focus mainly on the Municipal Building of the Town Hall: Building and Annex Building Glorieta and parallel to the See of GER, Local Development Agency and the new Municipal Building Abenarabi, with possibility of extrapolating the results obtained to other municipal facilities.
The city of Murcia is in addition to teaching innovation project of the UCAM, this innovative proposal within the European framework of the Smart Cities and their particular actions focused on Smart Spaces and Intelligent Buildings.
Smart Spaces is a project co-funded by the European Commission, and included within the Policy Support program to ICTs.
It is the largest of Intelligent Building projects that have been launched by the European Commission
The objectives of this competition are to promote efficient use of the energy used in public buildings for their energy consumption savings, educate workers in these buildings of the importance of their individual actions towards energy savings and to inform visitors to these facilities the effort to reduce energy consumption.
Recall that Murcia currently directs the Energy Working Group of RECI, Spanish Network of Smart Cities, and share the results of this innovative project in Red, being subsequently extrapolated these results also to other cities of Spain.
Source: Ayuntamiento de Murcia
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