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Winners of the action, which was intended to encourage separate collection at home, were: the pairing of Miguel Joaquin Riquelme and Liza, in the video category, and Javier Fernandez in the photo
In Murcia they have seen or heard the campaign, 13 percent claimed to have improved habits related to waste segregation
The 78 percent of the municipality's citizens surveyed at the end of the campaign ensures that separate different types of waste
Encourage the collection and show how easy it is to recycle at home.
This has been the target of the campaign launched by CESPA and the city of Murcia, the Urban Cleaning councilman and Waste Management, Jose Ros, today presented awards to the winners of the different categories: Javier Fernandez in the of photography, and the pairing of Miguel Joaquin Riquelme and Liza, in the video category, who have won a weekend in Sweden.
The campaign, which has been developed in three months (November to February), was intended to raise awareness of the importance of separating waste generated in households for recycling or reuse.
Humorous Developed under the slogan 'Make the Swede', Murcia invited to imitate the Nordic, because in these countries, 80% of the waste generated is recycled or reused.
The action, which is widespread in traditional media and social networks has been developed through a contest that has played in the web hazteelsueco.com, which had to upload a photo showing the corner of recycling, or a video that teach in an original way how easy it is to recycle.
The survey conducted at the end of the campaign says more than 100,000 Murcia have heard or seen the campaign and, of these, 13 percent say they have at home related habits improved waste separation.
It also reflects that 78 percent of the citizens of the municipality of Murcia say that separate different types of waste from their homes, compared to 22 percent who say they do not.
Source: Agencias
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