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"The crisis is not affecting at all for innovation. Ways to innovate in the last five to ten years has changed substantially. Before it was very difficult to cross borders and find specialists, experts in the world, but today it's all in one click. I think it's a great time to innovate. "
This has been one of the ideas discussed at the Catholic University of Murcia UCAM CEO of the company, based in Murcia Blendhub Henrik Stamm Kristensen, who has lectured on 'Leading Value Creation through open innovation'.
On consumer needs in the food sector, the rapporteur has been reported that these what they want every day is a product with more assurance and cheaper.
Similarly, Henrik Stamm, said that "prior to cross borders were large companies, multinationals, which had offices all over the world today any business, medium or small, as most of the companies in the food industry We can cross borders without any problems, and settle and talk to people around the world. "
Also added that "internationalization is not a challenge, it is a reality. Already no borders. Global market is the market for everyone."
Note that the conference is framed in the Days Market, Economics and Innovation 2013, organized by the technology company of UCAM, San Antonio Technologies.
Source: UCAM
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