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I National Tourism Day Health (22/03/2013)

The Vice Dean of Tourism UCAM, Ginesa Martinez has participated in the "First Conference on Health Tourism 'held at the Spa Archena

The Vice Dean of Tourism Catholic University of Murcia, Ginesa Martinez, said that "you have to raise the quality management as a competitive factor that can position and help end the crisis" during the "I National Tourism Day Health 'in the framework of the round table which has intervened,' Quality management and spas: Keys to success in today '.

A day launched by the UCAM, within the International Chair of Medical Hydrology and near the Balneario de Murcia, where it has taken place.

The associate dean of tourism, which has exhibited a reflection on the state of health tourism, stated that "it is a very competitive product" because Spain has over a hundred hot springs centers, but the Murcia region offers a showcase unmatched because "its climate, cuisine, traditions and the Mar Menor that add quality to health tourism in our region."

The Dean of ADE in the UCAM, Gonzalo Wandosell, was another participant who has developed his reflection in the panel discussion of 'changing trends in tourism marketing' where he qualified that "companies have to find new spaces of consumption "it is necessary to achieve differentiation in the sector to highlight the product," should be encouraged to include an innovation that distinguish the product or service from the competition and no longer fight with them, "explained the deputy dean.

For his part, the director of the International Chair of Medical Hydrology UCAM, Luis Shepherd, which has promoted the realization of this day, has exposed the many benefits of thermal water that "has a favorable effect on the organism. We took advantage of these effects to treat a variety of conditions, most of the treatments are directed to rheumatism such as osteoarthritis. "

The event, in turn, has had a special guest for the inauguration, Secretary of State for Tourism, Isabel Maria Borrego, also participated in the same the Minister of Tourism of the Region of Murcia, Pedro Alberto Cruz, the Archena deputy mayor, Andrés Luna, and CEO Archena spa, Miguel Lloret.

Source: UCAM

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