Portal de Murcia
www.portaldemurcia.com
Imagine The campaign has been inserted into the magazine Murciatoday has been a success.
According to the data handled by the Department of Tourism, and banner ads have shown a total of 121,187 times, visitors have been 206 ad clicks and achieved a CTR (Click Through Ratio - ratio or proportion of click-clicks ) of 0.17%, while the average for this type of advertising is from 0.12 - 0.10%.
The Tourism Department is committed to the municipality to attract foreign residents in the region and in neighboring provinces.
This launched the Imagine campaign to promote itself in the digital publication in English, widely read by foreigners, offering cultural, tourist and entertainment as well as news of the Region of Murcia.
Imagine campaign in the magazine presents the offer of the municipality as a shopping city, city of culture and to enjoy the cuisine.
This action plan is part of Murcia 365, to attract visitors all year round.
Source: Ayuntamiento de Murcia
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