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The Councillor for Sports, Youth and Tourism, Miguel Cascales, presided this morning's meeting of the Board of the Association of Members Collaborating Murcia Convention Bureau, consisting of hotel managers, restaurant managers, event organizing companies , conferences and media companies.

Miguel Cascales explained that the objective of the municipality's tourism policy is to continue the Promotion Plan 'Murcia 365', to consolidate the town as a tourist destination throughout the year.

Among the main activities is to develop the tourism product 'Murcia', together with the sectors involved in tourism, with the aim of offering visitors stay in Murcia with complementary products such as the Tourist Card, which is already underway, guided tours, gastronomic routes, etc.

The mayor has indicated that bet heavily on its Convention Bureau.

Meetings, seminars and conferences in 2011 generated revenues of EUR 31,871,315.

Murcia 1113 hosted meetings last year with 148,797 attendees, including 76 centers with almost 20,500 participants, 71 conventions with 6852 people and 966 days to 121 484 delegates attending.

Average expenditure per participant per day for attending the conference stood at € 228 for those who stayed at 4 star hotels and 203 € for those who opted for 3-star establishments.

The City Council will also launch, with the help of the Convention Bureau, a special plan to attend tourism fairs to promote Murcia as a tourist destination.

Alongside Murcia Tourist (Autonomous Community), the municipality will be present at the Tourism Fair in Madrid, London, Berlin, Barcelona and provides the opportunity to visit new markets such as Russia and China.

Also continue to work on enhancing social networks, Facebook and twitter, campaigns will be conducted by mail, monthly newsletter, new website design and launch an application for smartphones Murcia Tourism, all in order to attract visitors the municipality and promote Murcia to host meetings, seminars and conferences.

The Convention Bureau of the City of Murcia was founded in 1998 by the City Council in collaboration with public and private companies in the services sector, one of its primary objectives the promotion of Murcia.

Source: Ayuntamiento de Murcia