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The founder and director of Grandchildren SA Martinez, Jose Martinez Nieto has lectured on product innovation and reinvention, as part of the Days Market, Economics, and Innovation in Food 2012, organized by the technology company of the UCAM, San Antonio Technologies
"Our company began with only six products and have been changing to make it more appealing to consumers, we now have over 300, so for us it is vital to innovation", as stated in San Antonio Catholic University of Murcia (UCAM ).
The founder and director of Grandchildren SA Martinez, Jose Martinez Nieto, gave a lecture 'Martinez Nieto, SA: Product Innovation and reinvention', framed in the Days Market, Economics, and Innovation in Food 2012, sponsored by San Antonio Technologies.
José Martínez Martínez Nieto explained that Grandchildren SA, "We have been concerned with the I + D + i and" i "over internationalization since only 40% of our products are sold in Spain."
José Martínez Nieto during his speech analyzed the foundations necessary for the entrepreneur to go out on.
From your company considered a key innovation.
The speaker said that the secret of his enterprise was in the word ASK "P Perseverance, Pleasure, Product ... the 'I' is Innovation, Internationalisation, Information ... the 'D' Management, work hard and 'O' is forcing you yourself ... "Honesty also adds that despite starting with 'H' also sounds like an 'O' and states that" although the word, do not ask anything. "
Another basis of the scope of the company has been set small niches, "chose raw materials from which there is a limited production in the world. That makes us more competitive, we are what the English call a Goalplayers" explains José Martínez Nieto.
Source: UCAM
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