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The communication expert and director of the Health area Inforpress has lectured on communication trends of Food and Health, as part of the Days Market, Economics, and Innovation in Food 2012, organized by the company's technological base UCAM, San Antonio Technologies

"We need to reinvent communication in Food, Health and Consumer Affairs and adapt to the needs and demands of today's consumers," said yesterday in San Antonio Catholic University of Murcia (UCAM).

The communication expert and director of the Department of Health Inforpress, Cristina Rodiera, gave the conference `Trends in Food and Health Communication ', framed in the Days Market, Economics, and Innovation in Food 2012, sponsored by San Antonio Technologies .

Inforpress Rodiera Cristina explained that, with international offices in Portugal, Brazil, Peru and Colombia, and an extensive network of partners in many countries in Europe, Asia and America, is currently the largest communications consultancy in Spain.

"We have a comprehensive portfolio of strategic consulting services to external communication and internal CSR, Publics Affaires, Research, knowledge, innovation, and online communication, and internal financial and collaborate with leading educational institutions, and prestige internationally as the Instituto de Empresa and IESE. "

Cristina Rodiera intervention analyzed during the latest communication trends in Food, Health and Consumer Affairs, and parallel evolution, closely linked to the new trends of today's consumers increasingly educated and informed, and stressed the need on the part of companies linked to the sectors of Food, Health and Consumer Affairs, to reinvent and adapt their communication channels and strategies, in order to get your message to consumers and users of more efficiently.

"Traditionally, and for several years managed brands connect with the public through the media, but this is no longer enough.'s Population today is very active in social networks and forums, which implies a greater need for adaptation communication by the companies, in order to achieve their goals these effectively. thinking about new trends and ways of completing goals is always interesting and challenging. New technologies and communication tools are here and have come to stay. That is why companies should reflect and implement innovative strategies aimed at creating a more efficient communication, which allows to reach the majority of consumers. "

Source: UCAM