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The store FNAC Murcia, welcomed on Thursday September 27, the official launch of the book Communication Strategies in Social Networks, users, applications and content developed by the research group of the School of Communication at San Antonio Catholic University of Murcia ( UCAM), Advertising and Public Relations: redefinitions, public and media.
In writing the work, coordinated by teachers of Advertising and Public Relations of the UCAM, Miguel Angel Nicolas and Maria del Mar Grandío, and prefaced by the Strategic Communication expert and director of the Master in Communication Management from the University Catholic, Joan Costa, has also been involved a large team of researchers composed of professors from the University Communication, Subiela Blas, Jesús Martínez, Salvador Hernandez, Jose Manuel Noguera, Irene Melgarejo and Fuensanta Abellán.
The faculty of the School of Communication at the Catholic University San Antonio, and coordinators of the book, Miguel Angel Nicolas and Maria del Mar Grandío, stressed the didactic nature of the work, and explained that the study's main purpose, to serve as a manual for Communication students who wish to specialize in Strategic Communication in the area of ​​advertising and public relations, analyze the perspectives and strategies of companies and institutions, and to test the level of social acceptance of this channel, own citizens, as a strategic tool to service management and the company's image and its utility to the deployment of commercial content and advertising.
Miguel Angel Nicolas explains that "from the School of Communication at the UCAM is considered interesting to think about the strategic uses of social networks. This book includes different perspectives from which to address the use of social networks at the current time, both for the user and the issuer, which in this case may be a company, a politician, a television, or a university. "
Source: UCAM
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