Portal de Murcia

www.portaldemurcia.com

Murcia - SpanishMurcia - English
detail of Murcia

 

Tourism invites holidaymakers to "live Murcia" through its shopping, culture and gastronomy (21/06/2012)

The Mayor presented the campaign "Imagine", which starts tomorrow with the intention of the city attract tourists to the beaches, from Benidorm to Mojacar.

The City invites visitors to enjoy a capital that is "pedestrian, cultural, natural and current."

The dissemination of the message is carried out through marquees, billboards, kiosks insert in, deal on hotels, parabriseado and aerial advertising.

A day in Murcia gives another color to summer.

Among other possibilities, for purchases, Baroque and gastronomy.

And is within walking distance of the beach.

Therefore, the City launched the campaign "Imagine" with the message that unifies the city's tourism and whose first experience starts tomorrow, coinciding with the beginning of summer.

Its aim is to invite the 5 million tourists who visit the beaches, from Benidorm to Mojacar, in the next two months to imagine the city and visit and, ultimately, to join the experience of "living Murcia" .

"Imagine Murcia who undoubtedly want to know," said the Mayor, Miguel Ángel Cámara at the launch of the new framework of tourist communication from the brand is now common for many campaigns do the Department of Sports, Youth and Tourism directed by Miguel Cascales.

"We are confident in the attractiveness of our town and we want to go for promoting the growth of tourism, trade and economic development in the municipality through engaging campaigns that invite you to stroll and enjoy the city," added House.

The tourist offer is transmitted in four different blocks:

- Pedestrian Imagine Murcia because it is a place to enjoy its climate, its atmosphere and cuisine.

- Imagine Murcia Cultural, his art, monuments and exhibitions

- Imagine Natural Murcia to discover the landscape of the garden and districts

- Imagine Murcia Current by offering entertainment and conferences

This is a unique action to promote tourism to be held on the beaches, both within and outside the region, taking advantage of the influx of visitors to the coast.

The proximity invited to approach the municipality, which does not differ more than 60 minutes of Benidorm, 75 minutes from Mojacar and 35 minutes from Torrevieja.

Together with the short distance, other messages to be disseminated in the campaign will be the image of Murcia Baroque capital, city shopping and "to suck their fingers."

Also elected are new media: marquees, billboards, skywriting, kiosks, hotels and parabriseado deal in cars.

Moreover, introducing the campaign brochure in the Tourist Information advantages are obtained: guided tours from 5 euros, 10% discount in restaurants and wine and cover welcome in the English Court.

Source: Ayuntamiento de Murcia

Notice
UNE-EN ISO 9001:2000 - ER-0131/2006 Región de Murcia
© 2024 Alamo Networks S.L. - C/Alamo 8, 30850 Totana (Murcia) Privacy policy - Legal notice - Cookies
This website uses cookies to facilitate and improve navigation. If you continue browsing, we consider that you accept its use. More information