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Lopez de Sa has lectured today on Innovation and Regulation in the framework of the Days Market, Economics and Innovation promoted by the Catholic University San Antonio
"Innovation is present in the DNA of Coca Cola", as was stated this afternoon at the Catholic University San Antonio (UCAM) the chief science and regulatory affairs for Coca Cola, Angela Lopez de Sa.
The executive, who has ruled the conference 'Innovation and Regulation', in the framework of the Days Market, Economics and Innovation in Food 2012, organized by the company's technological base, UCAM, San Antonio Technologies, highlighted as key success of Coca Cola, consistency in their values, consistency in the defense of the same over time, and communication, understood as the ability to say, listen, have a message itself, optimism, and to transfer knowledge.
Angela Lopez de Sa described Coke as a global soft drinks, backed by millions of people for 125 years, made up of people who work for the consumer with enthusiasm, joy and responsibility, which takes as its fundamental mission to refresh the world inspired by moments of optimism, happiness, and aims to go beyond the mere satisfaction of a hydration needs.
"Consumers are looking for something more. Recognize the Coca Cola logo on the label, provides a point of socialization, welfare and optimism. Coca Cola is a universal beverage that combines great-tasting ingredients in a perfect and refreshing. Are many who today they talk about emotions and happiness, but Coca Cola has long been transmitting the same message, in both good and bad situations, "he assured.
The executive also stressed the multinational firm commitment by the customer, efficiency, ecology and innovation across its broad product portfolio consisting of over 3500 drinks and juices and carbonated, sugar or sweetener , and with a variety of flavors.
Source: UCAM
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