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The Convention Bureau of Murcia this year will strengthen its marketing and promotional activity in order to attract a greater number of conferences, conventions and conferences to the city.

To achieve this has developed a revitalization plan that includes measures to provide a more complete service to the organizers, to more effectively reach those institutions and personalities that drive these events, spread your activity both within and outside the region and increase the number of member companies cooperating.

All thanks to the renewed impetus that the City Council, the Office is integrated into the Department of Tourism, has been to increase the budget for 2012 for these purposes.

To achieve the desired results, have created four working committees that will manage the various projects proposed.

One of the main objectives is to enhance marketing efforts, seeking to facilitate the task for those who want to promote an event in the city through custom shows, familiarization trips or visits to prospect.

Will also make greater efforts to strengthen internal communication, so we can reach all those people or institutions that arise to organize an event in the city of Murcia, to know the free services offered by the Office and they are satisfied that your meeting will come to fruition.

"The Convention Bureau has the support of the leading city in the services sector, which added to the work of qualified professionals specializing in different areas, can realize any project," said her manager, Ramon Palazón.

One of the cornerstones of this task will be to increase online presence.

This is going to design a new website more agile, modern and functional, and have already taken the first steps to be present on Facebook, Twitter and Youtube.

Additionally, this 2012 is to enhance collaboration between the partners, generating new business opportunities between the members of the association.

Therefore, there are provided several workshops in which participants can present their business services and create synergies.

The Convention Bureau was born in 1998 as a firm commitment of the City of Murcia to increase and promote tourism in our town meeting.

Today the sector involves a key source of income.

In the past 4 years have been made in Murcia over 4,300 meetings of all kinds in which more than 600 thousand people have left the city almost 175 million euros.

Source: Agencias