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Councillor for Tourism presented the project 'Savour Spain', a club which includes 20 cities aimed at enhancing the food-related visits

Councillor for Tourism, Miguel Cascales, this morning the Product Club 'Savour Spain', which is part of Murcia since January.

Cascales, accompanied by the Director General of Tourism, Enrique Ujaldón, the chief executive of Taste Spain, Luis Pujol, the chief of companies of 'Savour Spain', David Izquierdo, and the Voice of Gastronomy Hostemur, Francisco Fuentes, this initiative has shown hoteliers, restaurateurs, professionals from the tourism and gastronomy, and Appellations of Origin of the Region, to involve in this project.

'Savour Spain' - 'Tasting Spain'-chaired by the renowned chef Pedro Subijana, and formed by Fehr (Spanish Federation of Hotels), Spanish Association for the Promotion Destinations Gastronomic Tourism, Euro-Toques (European Organisation for Cooks formed by the most prestigious chefs) and Facyre (Association of Pastry Chefs and Spain).

'Savour Spain' aims to extend the concept of culinary tourism, develop experiences around food culture, capture new markets, enhance collective restoration, etc..

This involves integrating gastronomic resources and tourism services.

Are planned gastronomic itineraries, gastronomic events, etc..

Currently twenty cities belong to this club, they are: Albacete, Badajoz, Cambrils, Ciudad Real, Córdoba, Gijón, Lanzarote, Lleida, Mallorca, Menorca, Murcia, San Sebastian Sant Carles de la Rapita, Santiago de Compostela, Segovia , Tenerife, Valencia, Valladolid and Zaragoza Vinarós.

The City of Murcia has seen fit to gamble and boost tourism from the platform Gourmet 'Taste Spain'.

In addition, the product works from home to the tasting at the restaurant, so that products are promoted Murcia and catering; City Council and business working together.

Among the goals of 'Savour Spain' is a diagnosis of gastronomic tourism in Spain, developing innovative products and tourism experiences, edit destinations Gastromapas of members of the association, creation of the show and tapas cuisine tapas Expotapa, promotion of partnership in social networks and develop a calendar of major culinary events in Spain.

Also, improve and diversify the international image of Spain using the food, will expand the concept of culinary tourism, intended to create a specific brand and identifying the destinations specializing in food, identify and capture new markets and carry out strategies for promoting more ambitious and innovative.

'Savour Spain' is present in many food-related events and tourism, and was presented last year at the Shanghai World Expo from the hand of chef Pedro Larumbe, head of the Spanish pavilion restaurant.

To present this new project, Luis Pujol has offered the conference "Innovative approaches gastronomic tourism.

Industry trends, assessment and presentation of food tourism 'Savour Spain' and his latest projects. "

Source: Ayuntamiento de Murcia