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Pedro Astals: "We work for the consumer without losing sight of the competition" (16/03/2011)

"We work for the consumer without losing sight of the competition. This has allowed us to become what we as a company", as declared this afternoon at San Antonio Catholic University of Murcia, the CEO of CAPSA-Corporation Food Peñasanta, Pedro Astals at the conference `The dairy sector in Spain.

The importance of continuous adaptation of the market ", framed at Days Market, Economics and Innovation in Food 2011, sponsored by San Antonio Technologies.

Notably, CAPSA, a leading group in Spain, born in 1997 from the merger of Dairy Central Asturiana with Iberlat, consisting of Larsa and Ato, produces different varieties of milk, butter, cheese, yoghurt, desserts, natural table water, beaten and biozumos in several manufacturing facilities spread across Asturias, Catalonia, Andalusia and Galicia.

Astals Peter explained in his speech that the food industry is the most important in Spain, ahead even of the car and stressed that despite not give a particularly sophisticated or glamorous, its importance within the Spanish business is capital because it is a large kitchen with a GDP of 85,000 billion euros that feeds the entire population.

Brand stressed Astals Central Asturiana Dairy as an example of success and leadership within the sector consolidated.

"Our strong position is based on talent and size. From these two pillars developed the technology, products and brand, without losing sight of the consumer."

Astals, also referred to the current situation of the global dairy industry and highlighted America, European Union, Asia and Australia-New Zealand, as the four major areas that make up the dairy sector at the global radiation.

CAPSA executive, said that currently live moments of great uncertainty in the markets, exacerbated by the problems arising from the impact of the strong earthquake has hit Japan recently and highlighted the strong imbalance in the global balance of raw materials as a of the major problems facing this industry today.

Source: UCAM

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