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Javier Martínez I Serra, president and CEO of Fruselva and Teqnol (18/02/2011)

Social responsibility is key to our business.

This was one of the ideas that I showed Martínez Xavier Serra, director of the company Fruselva in San Antonio Catholic University of Murcia, where he gave this afternoon the conference 'What does a building contractor making juice?

History of a translation. "

The paper is framed within 'Market Days, food economy and innovation in 2011'.

Xavier Serra Martínez I said during his speech that Fruselva is a company dedicated to the manufacture and packaging of juices, nectars, fruit drinks, jams and smoothies in both glass and pouch formats, both conventional and organic brands.

The company collaborates with its clients in the manufacturing of private label brands and the development of the entire product development chain: raw materials, packaging, design and packaging.

Serra Martínez I emphasized that the mission of Fruselva for the coming years is to select and train a team to lead the company and its product leadership, social care and competitive details that allow in the coming years to develop alternatives to current glass container.

For its part, the speaker stressed that the company collaborates with its clients in the manufacturing of private label brands and the development of the entire product development chain: raw materials, packaging, design and packaging.

Regarding the relationship with society Fruselva, said that is a company of continuous innovation, quality, future, sensitivity and commitment to society.

And he believes in people, and for this reason, it has incorporated social responsibility into its business philosophy, developing, among other actions, a number of social benefits and workers.

Source: UCAM

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