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The professors at the University of Murcia Maria Elena Delgado Estela Fernández Ballester and Sabiote have won first prize for research on brands in the XXII National Congress of the Spanish Association of Academic and Professional Marketing.

During the meeting, held in Oviedo, these teachers got the award for his work on experiential brands.

The study, which deals with analyzing the brands in their management as well as internationally, has been financed with funds from the Department of Cajamurcia.

Source: Universidad de Murcia