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The UCAM Diculture program promotes entrepreneurial talent in the cultural and creative industries (18/10/2017)

For six weeks, 25 entrepreneurs will shape their business ideas through the program Dicultura, Digitalisation of Cultural and Creative Industries, which has launched the Technological Institute of Murcia (ITM) of the Catholic University.

They will receive specialized training in financial design or marketing and will attend personalized tutorials in which they will turn a business plan into a viable idea.

The registration deadline is open.

The objective is to promote entrepreneurship, as well as to improve the training of entrepreneurs, to facilitate the transfer of knowledge and with it, the creation of employment within the sector of cultural and creative enterprises.

To this end, the Dicultura program, organized by the ITM together with the INCYDE Foundation and the Chamber of Commerce, Industry, Services and Navigation of Murcia, has brought together several entrepreneurs, students and graduates who have a business idea and who want to take it to in a course co-financed by the European Social Fund and the Ministry of Education, Culture and Sport.

The project is fragmented in joint and individual sessions, in which the director of Creation and Consolidation of companies of Cultural and Creative Industries of the INCYDE Foundation, Ana Velasco, will analyze with the students their business ideas.

"We will work in isolation with each of the students, receive specialized training in subjects such as financing, marketing, or design as the cultural and creative industry has added value and special features that must be considered differently than any other idea enterprising ".

Among the ideas presented by the students, they will analyze business projects, which already have a route and now want to diversify their offer, business ideas of students or programs to raise funds.

All of them will analyze their chances of success and funding to turn what is today an idea into a viable and sustainable business.

Source: UCAM

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