Portal de Murcia
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Between 2000 and 2016, travelers staying in hotel establishments in the city have experienced a growth of 45%.
Murcia received in 2016 a total of 430,315 passengers, 20.59% more than in the previous year.
From August 1 to 19, 2017, hotel occupancy amounted to 55.49%, 12.14% more than in the same period last year
The Councilor for Employment, Tourism and Culture, Jesús Pacheco, presented this morning the report that analyzes the evolution of tourism in recent years in the municipality of Murcia, with data obtained from the National Institute of Statistics.
In this study we have analyzed different indicators such as travelers, overnight stays, average stay, number of establishments ...
According to the councilman "the analysis of the municipality's tourist indicators in 2016, highlights the importance of the sector for the economic development of Murcia and evidence the consolidation of the recovery of the sector, after the fall in activity indicators between 2008 and 2010 , As a result of the economic situation ".
In this context, between 2000 and 2016, travelers staying in hotel establishments in the municipality of Murcia have experienced a growth of 45% despite the decline between 2008 and 2010. On the other hand, the growth of overnight stays in this same Period has been 36%.
Murcia received in 2016 a total of 430,315 travelers who stayed in one of the hotel establishments of the municipality, experiencing one of the highest growth rates since the beginning of the economic crisis, 20.59% over the previous year, and surpassing the Records corresponding to, so far the best year in history, 2007.
In relation to overnight stays, hotel establishments in the municipality of Murcia registered the highest result obtained so far in 2016, with a total of 696,615 overnight stays, exceeding the level reached in 2007 and recording a spectacular growth of 20.46% With respect to the results of the previous year.
The evolution of the number of travelers staying in hotel establishments, and the overnight stays generated in recent years, confirm the consolidation of the growth trend of tourism in the municipality after the crisis of 2008.
As for the distribution of tourists according to their place of residence, residents in Spain (inland tourism) who, in 2016, stayed in one of the hotel establishments of the municipality, reached the figure of 356,878, representing 82.93 % Of total, registering a significant growth of 20% with respect to the previous year;
Non-resident tourists in Spain (international tourism), housed in the hotel establishments of the municipality were 73,437, representing 17.07% of the total, and registering a percentage growth higher than that experienced by tourists resident in Spain, 24%.
As for overnight stays, the data for the same period show a similar trend, with a clear predominance of tourists residing in Spain, who performed 550,435 overnight stays, registering a 20% growth over the previous year.
Non-resident tourists in Spain spent 146,180 overnight stays in hotel establishments in the municipality of Murcia, which represent 21% of total overnight stays, and experienced an extraordinary increase of 24% compared to the year 2015.
In relation to residents in Spain, the main market emitted to the city of Murcia in 2016, is the Community of Madrid, which represents 19.3% of travelers staying in hotel establishments and 18.78% of overnight stays.
Next, residents in the Valencian Community and Andalusia are two of the reference markets for the municipality of Murcia, representing 18.2% and 17.12% of travelers staying in hotels in the municipality respectively.
In the overnight stays Andalusia represents 18.37% and the Region of Valencia 17.22%.
Residents in the Region of Murcia are another major source for the municipality of Murcia, representing 15.2% of visitors staying in one of its hotels, and 12.29% of overnight stays.
As for the rest of the national issuing markets, Castilla-La Mancha, which represents 4.40% of visitors to the city, and 4.30% of overnight stays;
Castilla y León, which accounts for 2.50% of visitors, and 2.90% of overnight stays, and the Basque Country, which represents 1.80% of visitors to the city of Murcia, and 2, 23% of overnight stays
As for non-resident tourists in Spain, the main foreign issuing markets of the city of Murcia are the United Kingdom and France.
Regarding the first, it constitutes the country of residence of 11.3% of foreign tourists who stayed in the city of Murcia in 2016, making 12.9% of overnight stays.
As for France, it represents 11.6% of visitors staying in Murcia, and 10% of overnight stays by non-resident travelers in Spain.
Next, Italy constitutes the country of residence of 9.5% of the visitors housed in the municipality, and 9.2% of overnight stays;
Germany contributes 6.6% of the foreign tourists staying, generating 7.6% of overnight stays.
Other European countries to consider as markets for tourists to the municipality of Murcia are the Nordic countries and the Netherlands, which represent 4% of tourists respectively, and in the case of overnight stays, in the first case account for 5%, And in the second of 4.2%.
Finally, the only non-European market to emerge is the United States, a country where 3% of foreign tourists stayed in the municipality of Murcia in 2016, and which generated 3.4% of overnight stays.
As for the average stay of tourists staying in hotel establishments in the municipality of Murcia, the results obtained in 2015 are maintained, with an average overall stay of 1.62 days, with visitors residing in Spain who Less time remain in the destination, 1.5 days, while the average stay of foreign tourists is 2 days, closer to the average stay of tourists in the Region of Murcia, 2.4 days.
The development of tourism in the municipality of Murcia has consolidated a hotel offer that has remained in the last five years over 4,000 places.
The hotel capacity in 2016 amounts to 4,530 places and represents 22.3% of the total hotel beds in the Region of Murcia.
According to data from the Tourism Institute of the Region of Murcia, in the municipality of Murcia, most of the hotel spaces that make up its offer, 76.5%, is 4 and 3 stars while slightly more than 16% Of the hotel offer of the municipality is 2 stars and 7.5% of the places are offered in the lowest categories
In relation to the occupancy of hotel establishments in the municipality of Murcia in 2016, there has been a significant increase as a result of the increase in the number of travelers staying and overnight stays.
The occupancy rate per square of hotel establishments in Murcia has been 42.85%, almost 5 percentage points more than that registered in 2015. Meanwhile, the degree of occupation per square, at the weekend, Obtained a higher register, of 56.38%, almost 9 percentage points more than in the previous year, noting the growth of the tourists in the weekends.
On the other hand, in relation to the monthly distribution of the occupancy rate per square in 2016, in general and at the weekend, it is observed that the occupation per square has a less pronounced seasonality than in previous years, with a very homogeneous distribution during all year;
While occupancy of hotel establishments over the weekend shows, however, a more marked seasonality, especially in the summer months.
In both cases, it is still observed the important decrease that affects the winter months, from January to March, where the lowest occupancy levels are recorded.
The indicators of hotel profitability of the establishments of the municipality of Murcia, in 2016, show an increase in the billing per occupied room, with an ADR (Average Daily Rate) of 48.7 €, around 1.4% more than Registered in the previous year and below that obtained for the whole of the Region of Murcia of 58.5 €.
6% more travelers in August 2017
The councilman has also reported on the evolution of the occupation during this summer.
Thus, hotel occupancy in July was 56.48%, which represents a 3.4% variation compared to the same month of 2016.
In August, until day 19, the occupation amounted to 55.49%, a 12.14% more than in the same period last year.
The price of hotels in July was 49.90 euros per night 4.6% more than in 2016), while in August it was 50.31 euros (6.03% more).
As for the evolution of travelers booked in the first half of the year, the number of travelers increased from 213,090 in 2016 to 226,202 in 2017, an increase of 6.15%, thus exceeding the increase of the regional total A 4.7%.
The municipality of Murcia represents 69.4% of the number of travelers arriving in the cities of the Region, and 37.1% of travelers arriving throughout the Region of Murcia.
In the first half of the year, 350,711 were registered in 2016, while in the current year this figure stood at 359,705, an increase of 2.56%.
The regional total decreased, when comparing both years, by 0.35%.
The municipality of Murcia represents 65.2% of the number of overnight stays in the cities of the Region, and 25.5% of overnight stays in the Region.
60% more meeting tourism events
According to the Meeting Tourism Report for 2016, the municipality of Murcia hosted 1,089 events, registering a remarkable growth of 60% compared to those celebrated in 2015;
Attended by 183.702 participants, 14.6% more than attendees who participated in the events held in 2015.
By type of meeting, congresses and conventions accounted for 16.7% of the total number of events (182) and accounted for 20.5% of the attendees (37,695).
The congresses increase in 2016 by 20.34%, and the number of attendees does so by 31.8%.
On the other hand, the conventions, registered a significant increase of 311%, and the attendees to this type of meetings do in 36.10%.
Finally, the conferences represent 83% of the meetings held in the municipality of Murcia in 2016, and register a total of 146,007 participants.
The growth of this type of events is 53%, and the number of attendees increases by 11%.
68% of those attending the meetings held in the municipality of Murcia in 2016 were housed in one of the hotel establishments in the city.
By category, 4-star hotels accommodated 80% of attendees who used hotels in the city for accommodation.
The average stay of the attendees to the meetings held in the municipality of Murcia in 2016 was 2 days, and they made a total of 249,843 overnight stays in the hotel establishments of the city.
It emphasizes the importance of the expenses of the assistant to congresses and conventions;
In 2016 the average cost per assistant was € 228, also experiencing an increase of 4.5% over the previous year.
The origin of the participants is mostly national, 74% (7% is of regional origin), and 19% is of international origin.
The profile of the assistant corresponds to the one of a man, resident in Spain, with an average age of 42 years that travels to the city in his private vehicle, without companion, and remains in Murcia an average of 2.5 days, staying in a hotel Of 4 stars.
The cost during your stay in the city is estimated at around € 176.
Along with leisure activities, it is interested in cultural and gastronomic activities within the city, and although it receives tourist documentation from the rest of the Region, it does not visit any nearby locality.
During the days of the congress he eats at restaurants, and highlights his high degree of satisfaction with respect to all aspects related to the congress and the destination, highlighting his assessment of "the character and friendliness of Murcia", "the program of the congress "," The facilities of the meeting rooms "and" professional treatment of both the hotel and the headquarters ".
Your attendance and stay in Murcia is so satisfactory that you will return to your destination as a tourist.
The tourism of meetings, in accordance with the usual behavior of this market, shows a very marked seasonality, being in the months of May, June and November, when the largest number of meetings are held.
These data relating to the congresses, conventions and conferences held in the municipality, have been collected through the survey carried out Murcia Tourism Convention Bureau, the participants in these professional events
Source: Ayuntamiento de Murcia
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