The Puertas de Castilla hosts the course Manage Culture, organized by the University of Murcia, the Association of Cultural Managers of the Region of Murcia and the Department of Culture of the City of Murcia, which seeks to develop the necessary skills for the economic management of that Common good is culture.
A basic objective that is necessarily linked to the importance that the figure of the cultural manager has received in the last thirty years.
Through the four presentations and round tables, the participants will be presented with contemporary management models for their application in the management and management of artistic and cultural projects, the economic management of the public or private cultural enterprise, communication and cultural mediation, Cultural marketing and the capture of economic resources and forms of financing.
In a world in which culture is already an important engine of the economy.
Cultural industries, besides being an instrument of social cohesion and intellectual wealth, are an activity that generates wealth and work.
The speakers will work on a number of issues related to cultural and creative industries, the role of public policies in Spain and the need to impart subjects related to economics and culture in higher education institutions.
The main objective of the course is to develop the necessary skills for the economic management of culture.
It proposes contemporary management models with the purpose of preparing professionals in the economic management of the public or private cultural enterprise, the management and management of artistic and cultural projects, the collection of resources and forms of financing, communication and cultural mediation.
PROGRAM
May 16
Center Puertas de Castilla
18 a 21 h
Room 3
Conference: The cultural and creative sector in figures: main challenges and challenges
CARMEN MIXTELENA
Director of the Master in Internationalization of Management of the Cultural and Creative Sector of the Complutense University of Madrid and Professor of Applied Economics of the UCM
May 18
Center Puertas de Castilla
18 a 21 h
Room 3
Learn from Walter Benjamin
JORGE CARRIÓN
Free-lance cultural critic
may 23
Center Puertas de Castilla
18 a 21 h
Room 3
European and international project workshop
TERESA MARTIN MELGAREJO
Head of European Projects and Youth Exchange Program of the City of Murcia
May 30
Center Puertas de Castilla
11:30 a.m. to 1 p.m.
Room 3
Round table: Models of cultural center management
JOSÉ GUIRAO, Director of La Casa Encendida
ROSINA GÓMEZ BAEZA, Director of Cultural Factor
Antonio Ariño, Director of La Nau
JESÚS DE LA PEÑA, Director of the Puertas de Castilla Center
Source: Agencias