Portal de Murcia
www.portaldemurcia.com
The Department of Employment, Tourism and Culture, directed by Jesús Pacheco, has launched a series of actions aimed at improving the presentation of Murcia as a destination for congresses in order to increase the number of national and international meetings and conferences held in the town.
For this, a promotional video of the city has been made for the presentation of congressional candidacies and other type of events in Spanish and English that can be used as a promotional image in social networks, fairs and meetings.
In addition, two elements that until now were delivered to the participants of an event in Murcia, the guide and the card of the congressman, creating the 'Passport Murcia Congress' which, in addition to being of great use by the information that contributes to To move around the city, will serve to promote the monuments and tourist attractions, as well as the shops and restaurants of the city that participate in the program.
New status maps have also been published incorporating the list of establishments participating in the promotion, as well as an identification sticker for the businesses associated with 'Passport Murcia Congress'.
Edited in Spanish and English
In order to optimize these new elements, a program has been created to gather information among congress participants participating in an event in Murcia, so that all those who register will participate in a draw of the Murcia Pack 2 nights to be held Every four months.
The prize consists of a tourist package for two people which includes room and breakfast in a 4 star hotel in the city of Murcia, a guided tour of Murcia Classical, two Tourist Card to access all the museums of the city and one Of the following experiences: Balneario de Archena, Bullas Wine Museum and winery tasting, La Unión Mining Park, Immersion in Cabo de Palos or Rafting on the Segura River.
All this will be carried out in a digitized way, since a specific web page has been created to activate the congressman's card by combining congresses and tourism promotion.
Last year, the Tourism of Meetings attracted to Murcia to a total of 160,255 participants in some of the 679 events organized.
The average stay of the attendees to the congresses and conventions was of 3 days and they realized a total of 84,687 overnight stays in the hotel establishments of the city.
It is worth noting the importance of the attendance of congress attendees and conventions, which in 2015 was 218 euros, also experiencing an increase of 7% over the previous year.
The conferences represent 87.3% of the events held in the city, and brought together 132,026 attendees.
Its spending is also high, with the average expenditure per person in 2015 being close to 93 euros.
The majority of participants come from the national level with 74%, 7% is regional and 19% is of international origin.
The profile of the assistant corresponds to the one of a man, resident in Spain, with an average age of 42 years that travels to the city in his private vehicle, without companion, and stays in Murcia an average of 3 days, staying in a hotel of 4 Stars.
Source: Ayuntamiento de Murcia
Privacy policy
- Legal notice
- Cookies