Portal de Murcia
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The Catholic University of Murcia and the company AMC Innova Juice and Drinks presented this morning the new Chair University of 'Sustainable Development', through which they will conduct a series of collaborations in the field of marketing, science and technology food, corporate social responsibility and R & D related to the sector of fruit drinks and vegetables.
AMC Innova is the scientific and technical AMC Juices, group of companies born in the region of Murcia, which is currently deployed in different parts of the world division, which has led it to be one of the largest companies in its sector, thanks to its commitment to innovation and internationalization.
Focus on the development and marketing of consumer products healthy eating, such as drinks, mainly fruit, but also work new fields such as sport drinks or Nutricosmetics.
"We analyze trends and use research to work on consumer needs", said Maria Garcia, General Director of AMC Innova, who has signed the agreement with José Luis Mendoza, president of the UCAM.
performances
One of the first actions, which will be launched in the coming days, will be the selection of University students who are finishing, or are in the final years of degrees related to food or marketing for internships in the business.
"A human talent that can later join our company," said Maria Garcia.
In the event also he participated Estrella Nunez, vice provost for Research UCAM, who pointed out that both institutions have worked together on other projects, such as the participation of AMC in the program Industrial Doctorates at the University, or development of research projects.
In addition, he recalled the importance of university-industry synergies.
Source: UCAM
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