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Councilman Employment, Tourism and Culture, Jesus Pacheco, and Planning, Huerta and Environment, Antonio Navarro, attended this morning's conference Iñaki Gaztelumendi, technical director of the network of cities AVE, on 'Travel Experiences of other cities.

And key improvement opportunities for tourism in the city of Murcia.

Promotion of tourism and leisure business.

Murcia within the Network of Cities AVE, Objectives'.

Councilman Jesus Pacheco explained that "the arrival of the AVE transforms the lives of citizens, entrepreneurs and tourism. This will lead to an international market longhaul as Asia where hardly now podernos operate as a citizen of Hong Kong you can fly to Madrid and then take the AVE and approach Murcia. it will also allow us to enter the market for weekend getaways and enhance the congress and events "

According Gaztelumendi, "the benefits of the arrival of the AVE to Murcia are exceptional. On the one hand from the point of view of the image, as it will generate a positioning of modern and sustainable city. In addition, it will bring the municipality to large markets, such as Madrid, and allow you to participate in another league within the tourism sector as it will be nearly five hours in Madrid to be within two and a half "

The technical director of the network of cities AVE explained that "the arrival of the AVE will have a major impact on tourism of Murcia, both in shaping the competitive arena, as in the main parameters of activity in the sector as overnight stays, average stay , flows of visitors, hotel profitability, average price ... According to forecasts, the tourism sector in Murcia grow by about 10% thanks to the arrival of the High speed. most studies in Spain and other countries as France and Japan agree that the High speed Train represents an opportunity for tourism development in cities like Murcia. "

Thus will "change of mobility patterns and patterns of displacement modal shift, as the High Speed ​​Train captures travelers from other modes of transport, modernization of the image of the destination, and increased economic activity."

The municipal Plenum approved the incorporation of Murcia Network AVE Cities Assembly of the Network of Cities for AVE, which seeks to promote the cities that integrate under a common strategy.

AVE Cities Network aims to work together in developing strategies and promotional activities aimed at tour operators and establish policies to exchange experiences and results in the development and manage and disseminate cultural activities Network projects.

The Network of AVE Cities, which this year celebrates its tenth anniversary, is the association of tourist destinations in Spain connected by the High Speed ​​born with the aim of promoting the cities that integrate under a common strategy, as well as its two products: the Renfe Spain Pass and Avexperience.

Currently, the Network of Cities AVE consists of the cities of Alcazar de San Juan, Albacete, Alicante, Antequera, Barcelona, ​​Calatayud, Ciudad Real, Cordoba, Cuenca, Elche, Granada, Leon, Lleida, Madrid, Malaga, Murcia , Ourense, Palencia, Puertollano, Segovia, Seville, Talavera de la Reina, Tarragona, Toledo, Valencia, Valladolid, Villanueva de Córdoba, Villena and Zaragoza.

Source: Ayuntamiento de Murcia