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[Murcia City Council is committed to digital transformation promoting the development of the business sector (21/12/2020)

| The Councilor for Urban Development and Modernization of the Administration, Jos Guill n, has been in charge of closing the Forum of Digital Transformation that took place this morning | The councilor for Urban Development and Modernization of the Administration, Jos Guill n, today closed the Digital Transformation Forum, organized by La Verdad and sponsored by Telef nica at the Hotel Nelva.

The event has been followed live at eventos.laverdad.es. Murcia is a leading city in digital transformation, one of the great Smart Cities of this country that relies on its business sector, a sector that innovates like few others in our country and that has a very high development capacity that is promoted by the Murcia City Council. The conference was opened by Javier Celdr n, Director of the Presidency and Bruno Vilarasau, Director of Digital Services and Public Administrations of Telef nica Mediterr neo, also participated in the opening of the forum. In the Round Table, "Digitization of companies: new times for innovation and digital transformation" have participated Enrique Santiago, Director of Large Companies of Telef nica Mediterr neo; Luis Miguel Aroca, IT Director Liwe Española SA; Alejandro Puigdengolas, Deputy Director of Jisap and Juan Vivancos, Director of Digital Transformation AMC Natural Drinks group.

The forum has been moderated by V ctor Rodríguez, Editor-in-Chief of La Verdad. "Murcia is a leading city in digital transformation, one of the great Smart Cities of this country that relies on its business sector, a sector that innovates like few others in our country and that has a high the highest development capacity that we intend to promote from the Murcia City Council ", highlighted Jos Guill n in his speech. In our society, the digitization of companies, the administration and the cities themselves, is generating an enormous amount of data, from which the new Big Data technologies can extract knowledge through their an Analysis.

Thus, converting data into knowledge for decision making is one of the main values ??of the use of Big Data in digital transformation strategies. To this end, the Murcia City Council is betting on a project of digital transformation and business impulse within the smart city initiative MiMurcia is MiOS (Open Innovation Smart City Lab) that offers the possibility of using Open Data and other resources virtual. The core of the project will be innovation and development, contributing to a fast and effective digital transformation. "The city of Murcia is transforming in response to the needs of our society.

Our goal as a local administration is to work every day for the well-being of the people.

The city must efficiently meet the needs of our citizens.

We work every day so that citizens can enjoy efficient and sustainable municipal services ", highlighted Jos Guill n. Murcia Smart City The Murcia City Council is carrying out the Smart City Strategic Plan (Smart Murcia) and the MiMurcia project (Your Smart City, Close, Open and Innovative), the most ambitious Smart City in Spain, not only for its largest financing but also because it is the first to cover all areas and needs using all available technological tools: Internet of things, artificial intelligence, SmartCity platform, digitization, administration n electronics, video analytics, Business Intelligence and BIG DATA. The Smart City MiMurcia platform under construction allows integration with diverse data sources and with multiple structures through a BIG DATA approach.

Manages information from sensors, service managers, mobile devices of citizens, structured information or not, information from social networks, information resulting from data flows and integration n from data from other municipal management systems and solutions. A fundamental part of the MiMurcia Smart City Platform is the generation and processing of information for making it available to companies through Big Data and open data, thus facilitating transparency and promotion of the business sector and new business models. For this, an intelligence system has been defined that we have called CEUS (Unique Monitoring Center) that, among other functions, obtains and processes in a coherent way all the information obtained from the different sensors, and analyzes it through of Business Intelligence (BI) tools, facilitating the security of information and also the publication of open data that favors the development of these new business models. This innovation hub will seek transformative technologies, moving the coworking space with local companies from the technology sector autonomously towards the frontiers of innovation and digital transformation from the bottom up in the city of Murcia. Actions that are being carried out This geospatial context is present in an innovative project with the installation of the first Smart Plates for the public road.

Murcia is the first city in the world to have incorporated Navilens technology, an initiative framed within the Smart Murcia strategy. These smart panels allow all pedestrians to know the data on the history of the city's streets in different formats and languages, taking a further step towards accessibility as it allows people with visual, hearing and cognitive disabilities to receive information.

Information on the history and culture of Murcia through mobile phones. Another municipal project in operation are the 360º virtual visits that are bringing Murcia Christmas to all homes. To carry out these visits, the most emblematic places of Murcia have been recorded with special cameras that capture photos and videos in 360º.

These tours can be enjoyed both from a computer and a smartphone, and even with virtual reality glasses.

They are available on the web de navidad.murcia.es. These 360º virtual tours allow you to visit in a virtual way the most emblematic nativity scenes of Murcia, such as the Nativity Scene of Salzillo, walk the streets illuminated with Christmas lights and walk through an immersive experience through the gardens of Murcia.

The Planetarium of the Museum of Science and Water has also been recorded so that the little ones have fun and learn about the Star of Bethlehem. Adem?s, a trav?s de la web de la Navidad y la App TuMurcia TuNavidad, los m?s pequeños tambi?n pueden acceder a un videojuego educativo, que cuenta con la ?ltima tecnolog?a Smart City, en la que los niños tienen que ayudar a los Reyes Magos y a Pap? Noel para que puedan entregar sus regalos a todos los niños de Murcia y salvar la Navidad.

Todo esto ha sido posible gracias a los desarrollos tecnol?gicos de la startup murciana Superlumen.

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Source: Ayuntamiento de Murcia

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