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| The aim of the initiative is to put in contact with neighbors who need help to carry out basic tasks and those who volunteer to support them, fostering chains of favors | The mayor of Murcia, José Ballesta, together with the councilor for Social Rights and Family, Pilar Torres, the councilor for Commerce, Markets and Public Roads, Juan Fernando Hernández, the president of the Official College of Pharmacists of the Region, Isabel Tovar, and The president of the Murcia Commercial Area Federation (FEMUAC), Santiago Vera, presented this morning the Escalera de Favores campaign, whose objective is to promote neighborhood support networks, to help the most vulnerable people against the coronavirus in basic tasks, such as doing buying or acquiring medicines."The protagonists of this campaign are the residents of our neighborhoods and districts, vulnerable people who cannot leave home or those who are in quarantine, promoting neighborhood support," said José Ballesta, who noted that "the initiative it is endorsed by the Official College of Pharmacists of the Region and the Murcia Commercial Area Federation, and has the support of the municipal supply centers ".'There are many neighborhoods, but yours is the most committed'The campaign, which has the slogan 'There are many types of neighborhoods, but yours is the most committed', has led to the creation of ladder-shaped posters, in which the following phrase also appears: 'Offer or ask for help in your neighborhood'.Through the initiative, the most vulnerable people to the coronavirus, such as the elderly, as well as those who must remain in quarantine for presenting symptoms or having been in contact with a positive, will be able to make themselves heard.

In this sense, merchants and pharmacists will inform about the people who need help in their respective establishments, fostering neighborhood support.Acquire medicines and essential productsThe posters, which are being distributed in strategic places in neighborhoods and districts - pharmacies, food stores, health centers and doctors' offices - are completed by a series of icons explaining the different actions that can be carried out, such as shopping , walk the pets, take out the trash, go to the pharmacy for medicines, etc.Pharmacies, shops and food markets, spaces to weave emotional ties between neighborsThe Official College of Pharmacists, the Murcia Commercial Area Federation and the municipal food markets are collaborating in the distribution and placement of posters, as well as raising awareness among neighbors to weave neighborhood support networks, as they represent spaces for communication and emotional ties between neighbors, where each person can offer their collaboration to those closest to them.Likewise, pharmacists, when they detect that an elderly or vulnerable person has stopped going to their pharmacies for a considerable time to acquire medicines, may contact a neighbor of the person in question, informing them about the situation.

It should be remembered that the municipality has 191 pharmacies spread over Murcia and its districts.Social Services SupportFor vulnerable people or those who cannot leave home, the City Council, in coordination with the Murcian Health Service (SMS), also has a protocol activated against the coronavirus: when the SMS detects a case and refers it to the Town Hall, the workers socials carry out an assessment report to analyze their situation.

If they need the resources that Social Services offers, the corresponding aids are processed, such as Home Help, Telecare, Home Meals and Family Respite, etc.More than 200 volunteers and 3,000 actions since the declaration of the state of alarmFrom the Department of Social Rights, the Volunteer Service has also been made available to the campaign, which has a team of 214 volunteers, of which 138 are women and 76 men.

Among its tasks, it stands out the telephone attention, as well as the carrying out of procedures to people who cannot be used for themselves.Since the state of alarm was decreed, the volunteers have carried out more than 3,000 actions, which has allowed them to provide support to people who, due to their personal situation, need help to do their day-to-day tasks.

Source: Ayuntamiento de Murcia