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This initiative, which aims to bring chemistry to young people between the ages of six and eighteen at all educational levels, has been the best rated among all the Spanish proposals sent to the Call for aid for the promotion of Scientific, technological culture and of the innovation of the Spanish Foundation for Science and Technology (FECYT) in the category of 'Education and scientific vocations' Conceived to promote scientific vocations and eliminate chemophobia from society, MasterChem, launched by the Scientific Culture and Innovation Unit (UCC + i) of the Vice-Rector's Office for Scientific Transfer and Disclosure at the University of Murcia (UMU), receives for the third consecutive year funding "for promoting appreciation for chemistry, improving educational quality and innovation and the scientific and research skills of the participants," says Delfina Roca, head of the UCC + i. Likewise, this scientific dissemination proposal obtained last year in the Science in Action contest an Honorable Mention as "innovative proposal for using a formula of success in the television medium to bring chemistry closer to citizens", according to the jury. FECYT supports disclosure with the UMU seal Through the granting of these grants to the UMU, the Ministry of Science and Innovation supports and recognizes the trajectory of the UCC + i of the UMU, which celebrates ten years encouraging the society in general to learn about and actively participate in science. MasterChem is not the only informative project for which the UMU obtains funding from the Ministry of Science and Innovation in this edition.

Specifically, the UCC + i is raised with € 55,000 to continue with a work that has been developing since 2010.

"With this money we will develop three projects during the next academic year: MasterChem, Science in Short and the annual plan of the UCC + i" , points out José Manuel López Nicolás, vice-rector for Scientific Transfer and Disclosure of the institution.

Their objectives range from encouraging scientific vocations through chemistry, promoting inclusive disclosure or promoting critical thinking and combating pseudosciences through animation. It should be noted that, for the first time in the development of the call, the FECYT encourages projects that help promote critical thinking in society.

In this category, Ciencia en Corto, the UCC + i's most successful audiovisual project, reinvents itself to offer current and lasting tools that promote social criticism on food and health issues.

Animation videos, podcasts and advertising campaigns will take to the streets to bring out the everyday science that is hidden in popular culture and demonstrate the lack of rigor behind certain pseduocientific therapies and combat hoaxes and fake news. The third project awarded, under the name UMU Divulga, compiles all the annual dissemination actions generated by the UCC + i that this year will incorporate its most deeply rooted activities in the Region, innovative proposals such as interactive visits in English to different enclaves of scientific interest such as the AquariUM or the riverside garden of La Alameda, mathematical memes contest or activities in honor of Margarita Salas.

In total, more than a hundred activities with science for all tastes. So far, thousands of outreach actions have been carried out by the UMU with the aim of highlighting the role that science and technology play in social welfare, communicating the researchers' findings, promoting scientific vocations and talent.

innovative, promote research in new generations, train and advise new disseminators and, ultimately, present science as a natural part of culture. The FECYT selects the best proposals from Spanish organizations of all kinds (from universities to companies) to finance science dissemination and communication projects that bring research, technology and innovation closer to citizens.

Source: Universidad de Murcia