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Tourism and Convention Bureau meet to define the strategy to reactivate the MICE sector in Murcia (07/05/2020)

In the framework of these meetings with representatives of the tourism sector, it has been about the implementation of actions related to sustainability and CSR destination or the design of new products linked to nature and the environment, culture and heritage and the sportThe Councilor for Employment, Economic Promotion and Tourism, Pedro García Rex, held a working meeting today with the president and manager of the Convention Bureau, Ricardo Zamora and Ramón Palazón, respectively, to define the strategy to reactivate the MICE sector (congresses, conventions , incentive trips and any other event organized for professional reasons) in the municipality of Murcia.In the framework of the scheduled meetings with representatives of the tourism sector, during the working meeting they have addressed various topics, among which the enhancement of communication to regain confidence and generate security in customers through the implementation of sanitary measures.

for the prevention of COVID-19, as well as the implementation of actions related to sustainability and CSR of the destination or the design of new tourism products linked to nature and the environment or sport.In addition, progress has been made in defining certain offers for products that, at the moment, can help the sector to recover in the short term, such as the City Break, the nature product (Carrascoy - El Valle and Huerta) and the cultural product.

and patrimonial.The Department of Tourism and Convention Bureau will work in a coordinated way to guarantee any information on aid, subsidies, or applicable regulations.

Source: Ayuntamiento de Murcia

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