Portal de Murcia
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The Department of Urban Agenda and Open Government, directed by Mercedes Bernabé, continues to work on the creation of the 'Murcia Brand'.
After the completion of the 'Marca Murcia' report, which collects the data of the research process on the values ​​and vision of the national and international projection of the municipality and in which more than 1,200 people participated through direct surveys, it has now been organized a technical day that seeks to deepen what a city brand is.
Thus, next Tuesday, October 1 from 5 p.m. to 8:30 p.m., the Almudí Palace will host this event in which different experts will speak about the Murcia Brand, the identity of the municipality or the qualities of the most successful cities.
200 people with free admission can attend until capacity is reached.
The day will be opened by the Councilor for Urban Agenda and Open Government, Mercedes Bernabé, with a presentation on the study 'Marca Murcia' already made.
Subsequently, the journalist and writer Manuel Madrid, head of the Culture and Society section of the newspaper La Verdad, will talk about Murcia as 'Inadvertent City', making a reflection on the identity of the municipality.
Madrid is the author of several books such as 'Amarás América' and 'Caladas de Cuba' and every Saturday he publishes in La Verdad the opinion column 'La Vereda del Capitán'.
At 18.30 it will be the turn of Dionisia Mata, Insight Director of Havas Media Group Spain, which will delve into 'The value of brands'.
Havas Media Group works to create relevant connections between brands and people and is present in more than 140 countries.
Some of its clients are Disney, Danone, Hyundai, Lidl, Lacoste or Tripadvisor, among others.
The day will be closed by the teacher, consultant and creative, expert in city brand, Toni Puig who will explain all the ins and outs of the 'City brand'.
Puig, who has 32 years of experience, is known to be the promoter of Barcelona as a City Brand.
Professor of Branding and Public Marketing, director of Public Services at the Barcelona City Council, is also a specialist in reinventing cities from cooperative work between citizens and government.
After this technical day, the Department of Urban Agenda and Open Government will organize work tables to continue developing the 'Murcia Brand'.
Source: Ayuntamiento de Murcia
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