Francisco José Molina, from the Marketing and Market Research Department, has received the 'Emerald Literari Award 2019 Outstanding Paper' for the publication of the work 'The impact of Digitalization on Business Models'
Francisco José Molina, professor of the Marketing and Market Research Department of the UMU, has received the 'Emerald Literari Award 2019 Outstanding Paper' for the work entitled 'The impact of Digitalization on Business Models', published in the magazine' Digital Policy Regulation and Governance '.
This research, carried out together with Harry Bouwman, Mark de Reuver (Delft University of Technology) and Shahrokh Nikou (Turku University), analyzes the impact that digital technologies have on the experimentation of business models in SMEs.
The study is based on a sample of 338 European SMEs that actively use their activity in social networks and big data.
The results obtained have shown that the use of these tools facilitates strategic activities related to innovation in business models.
Source: Universidad de Murcia