Portal de Murcia
www.portaldemurcia.com
[The campaign 'I am not, and you?'
of No Seas Marrano seeks the collaboration of the neighbors to keep the thoroughfare clean]
Two young people of the municipality, involved and aware of street cleaning, participated in this campaign.
The poster is inspired by the artistic resource that was used with the Mona Lisa painting
Tomorrow, from 10:00 a.m. to 2:00 p.m., the neighbors can participate in the campaign.
For this, a photocall will be installed, where you can take a photo and collect various promotional material
Under the slogan 'I am not, and you?', The campaign to raise awareness of 'Do not be Marrano' that seeks the collaboration of citizens so that all, respect and comply with the basic rules on cleanliness.
To this end, the City of Murcia, through the Department of Infrastructure, Public Works and Services directed by Rebeca Pérez, and Ferrovial Services is launching today an initiative that seeks to raise awareness among residents that keeping the city clean is the responsibility of everyone.
This campaign, which is also aimed at the districts of the municipality, is an extension of the famous advertisement of 'Do not be Marrano', which was born in 2015.
'I'm not, and you?'
It is the slogan of the campaign that explains the importance of maintaining the public thoroughfare with the participation of all the residents of the municipality.
Tomorrow, the neighbors can participate in the campaign, for this a photocall has been installed in Cardenal Belluga square so that they can take a photo and collect various promotional material, from 10:00 a.m. to 2:00 p.m.
"In this way, we try to convey a more direct and human message, the Murcians themselves are the protagonists of this campaign, for which two elements have been used, the logo of the well-known campaign Do not be Marrano and a well-known artistic resource, as it is the look of the Mona Lisa "has highlighted Rebeca Pérez.
The famous Da Vinci painting has been simulated, which has the peculiarity of creating the effect of a look that follows you and makes you wonder, like the neighboring protagonists of our campaign.
The question "what about you?"
it is directed facing our protagonists in a direct dialogue with the public.
"The aim of this new slogan is to influence the need to continue adopting attitudes of commitment, guaranteeing a public space in perfect conditions, which compromises both the City Council and the citizen." In summer there are many parties in neighborhoods and districts for what is It is necessary to insist on the message, "said Councilwoman Rebeca Pérez.
In this campaign, Miranda Alcaraz, a young Murcian woman who achieved last Christmas, gathered 290 people to collect 2,312.3 kilograms of garbage in an initiative she launched on the popular social network Instagram under the name 'Santa Recyclaus'.
Adrián Massotti, deputy regional director of the Red Cross Youth Region of Murcia, has also participated.
He has collaborated with this entity for 11 years and also participates in the Red Cross Emergency Unit.
All the work that develops is voluntary.
Source: Ayuntamiento de Murcia
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