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The SMEs of the Region of Murcia have good expectations of growth of their sales by 2019 (07/02/2019)

The report has been prepared by professors Antonio Calvo-Flores, of the University of Murcia;

and Domingo García of the UPCT

The Economic Observatory of the Pyme of the Region of Murcia has presented on Thursday the Pyme 2018 report, which has been prepared by professors Antonio Calvo-Flores, of the University of Murcia, and Domingo García, of the Polytechnic University of Cartagena.

The presentation has been made in the CROEM and has had the presence of the rector of the University of Murcia, José Luján;

the rector of the Polytechnic University of Cartagena, Alejandro Díaz;

and the President of CROEM, José María Albarracín.

Among the main results of the study, the following data stand out:

Expectations and business climate

Employment and sales expectations are positive both in Murcia and Spain, although the majority opinion is that of stabilization.

The expectations on employment for 2018 have a balance (difference between companies that expect employment to grow and decrease) of 19.8 positive points (with a majority of 72.2% of SMEs that opt ​​for job stability ).

Meanwhile, in Spain there is a balance of expectations of 17.2 points, with a stability percentage of 74.4%.

If we compare this data with the 2017 report, we can see a slight decrease in the balances of expectations, both in Spain and Murcia.

Regarding the growth of its sales, it is observed that regional and national expectations are very similar to each other.

For Spain, in 2018 the balance of expectations reaches 38.6 points, surpassing the regional balance that stands at 35.3.

In both cases, the majority option is the stability of sales with 55% of SMEs in Spain and 56% in the Region of Murcia.

By 2019, the difference in balances is offset.

The balance of sales expectations for 2019 stands at 38.1 points both nationally and regionally.

As regards the assessment of the business environment or business climate, that is, the perception of global confidence and expectations in the economic environment in which the company's activity is carried out, there are no significant differences between Spain and Murcia .

Thus, on a maximum score of 10, SME managers at the national level assess the climate with an average score of 6.5 and 6.6 when it is restricted to the Region of Murcia.

Internationalization

32.1% of the surveyed companies declared to be internationalized, a percentage slightly lower than that of the national sample (32.5%).

However, they present a greater export intensity.

Thus we can see how in the Region of Murcia 29.6% of companies have invoiced more than 50% abroad.

This percentage drops to 25.5% in Spain.

The average intensity of the companies that export is 34.8% in Murcia compared to 32.5% in Spain.

The exporting companies were asked what their sales expectations were in international markets.

On a scale of 1 to 5 (done 1: large decrease to 5 large increase) we can see how Murcia companies have more favorable expectations (3.22) than the national average (3.18).

Digitization

Regarding the degree of digitalization, SMEs in the Region of Murcia show a high percentage of companies that have their own website (80.6%), a moderate active presence in social networks (42.1%), and an average use of CRM programs for customer management (31.7%) and ERP applications (31.7%) and low use of e-commerce platforms (18.7%).

In all cases, the degree of use of these digital processes is slightly lower than the national average.

Innovative activity

In 2018 Murcian SMEs have an innovative activity lower than the national average, although those who have made innovations have done so with greater intensity.

In terms of innovation in products we can see that 70.2% of SMEs in the Region of Murcia made changes or improvements in products / services with an intensity of 4.39, compared to 75.4% nationally.

And 57.9% commercialized new products or services (compared to 60.7% in Spain), and with an importance degree of 4.40.

If we analyze the percentage of companies that consider that they have made very important innovations in their company, we find that in the Region of Murcia, 47.5% of SMEs have made significant changes or improvements in their products or services and 45.2% They have marketed new products or services in a relevant way.

These last percentages are somewhat lower at the national level, standing at 43.9% and 42.3% respectively.

Something similar happens with process innovation.

66.3% of SMEs in Murcia have made changes or improvements in production processes (68.0% in Spain), with an intensity of 4.41 (4.17 in Spain).

70.6% have acquired new equipment goods (71.8% in Spain), with an intensity of 4.42 (4.19 in Spain).

48.9% of Murcian companies have made significant investments in the acquisition of new equipment goods, compared to 45.8% in Spain.

Therefore, although the level of innovation in processes is lower in Murcian companies compared to the national average, the perceived importance of this innovation is higher in the regional case.

In innovation in management, Murcian companies present levels similar to those reported at the national level.

Thus, we can see how 67.9% of SMEs in Murcia have made innovations in their management and management systems (68.0% in Spain) with a degree of importance of 4.39 (4.19 in Spain).

61.9% made changes in their purchasing and procurement systems (64.2% in Spain) and 60.7% made changes in their sales or sales system, compared to 61.0% in Spanish SMEs.

Performance indicators

The Murcian company feels better positioned competitively than the national average.

Thus, the three aspects considered most favorable by Murcian companies have been (measured on a scale of 1 very unfavorable to 5 very favorable);

have a lower work absenteeism (4.15 in Murcia vs 3.95 in Spain);

offer higher quality products (4.04 in Murcia vs 4.02 in Spain);

increase in customer satisfaction (4.01 in Murcia vs. 4.03 in Spain).

On the contrary, the indicators in which their evolution has been less favorable are the increase in profitability (3.84 in Murcia vs. 3.66 in Spain), the growth of the company's turnover (3.85 in Murcia vs 3.74 in Spain) and have efficient internal processes (4.04 in Murcia and 4.02 in Spain).

Access to financing

The data show that SMEs in the Region of Murcia have experienced a more favorable evolution of financing conditions than SMEs at the national level.

32.9% of SMEs in the Region of Murcia have tried to access financing lines of credit institutions (compared to 34.2% in Spain), 37.3% have not agreed because they are financed with self-financing (benefits more amortizations) and 29.8% do not need it because they are not making investments.

Of the Murcian SMEs that requested a loan, in 57.8% of the cases they obtained it in better conditions (compared to 51.2 in Spain), 31.3% obtained it under the same conditions (compared to 37.5%). % at the national level), 8.4% got it but with tougher conditions (9.2% in Spain).

Likewise, the conditions regarding the volume of financing offered, expenses and commissions demanded by financial institutions, guarantees and guarantees required, cost of financing and the term required for the refund were more favorable for Murcian companies than in the national average.

Source: Universidad de Murcia

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