Sent by their respective companies, they come to Murcia to improve in public speaking, business marketing, corporate communication and social networks
Within the framework of the extensive collaboration agreement between the Catholic University of Murcia and the FOM (Fachhochschule für Oekonomie & Management - University of Applied Sciences of Economics and Management) in Germany, a group of twelve German executives from companies such as BMW, Siemens, E .ON, Deutsche Bank or Adecco have started a course on communication skills at the Jerónimos Campus.
Pablo Blesa, Vice Chancellor of International Relations and Communication of the UCAM, has explained the nature of the course that these executives have started: "It is the seventh edition of this program on communication skills and is taught from the Faculty of Social Sciences and Communication For us it is very important because it is one of the courses that we have with the FOM, which is our most important partner in Germany, and some of these students will be part of future programs and even some could do the doctorate with us. "
The course is very focused on key aspects of communication in the company: "We want them to learn to speak in public, public speaking and effective presentations, corporate communication, social networks and business marketing."
Source: UCAM