Portal de Murcia
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The University of Murcia will host this Thursday, May 17, the 2nd City Brand Conference.
In this edition the day will feature the presence of Toni Puig, specialist in management culture and public marketing;
creator of the concept 'city brand'.
Puig, who works as a communication consultant for Barcelona City Council for 25 years, is a benchmark in Spain and throughout Latin America.
The concept 'city brand' works from communication and marketing to enhance and disseminate the particularities that identify a city and its inhabitants;
what differentiates them from other cities.
The day, organized by the Department of Political Science and Administration of the University of Murcia in collaboration with the Law School of the University of Murcia and the Master's Degree in Applied Political Analysis, will take place on May 17, 2018 at 7:00 p.m. in room 2.9 of the Rector Sabater building (Ronda de Levante 10, Murcia).
After the talk of Puig will intervene José Ballesta Germán, Mayor of Murcia;
Fulgencio Gil Jódar, mayor of Lorca;
and Juan Jesús Moreno García, mayor of Mula.
The councilors will review the work done in their cities for the creation of their city brand and future plans.
The act is moderated by Professor Ana Belén Campillo.
Source: Universidad de Murcia
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