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Murcia City Council and ENAE Business School strengthen collaboration ties (08/05/2018)

The Mayor of Murcia José Ballesta and the Dean of ENAE Business School, Manuel Rincon, met at the premises of the City of Murcia in order to promote international relations for university mobility and seek joint collaboration in the area of ​​training and employment .

Manuel Rincón said that "today's meeting aims to establish stronger links with the City of Murcia on several levels: we have talked about" City Branding "and the internationalization of Murcia, explore collaborations of sharing classrooms and training centers, cultural centers between both institutions, on the other hand there is a line of employment that we are exploring, we can reach an agreement through which ENAE plays an important role in the creation and promotion of professional employment in the community of Murcia, and another element is to create a joint image, mutually benefit from the images of what we have created in terms of image in the market. "

"The City of Murcia is one of the institutions that has greater reach at the market level, at the citizen level and ENAE on the other hand has another public that is compatible, and that can help, both institutions are complementary to the city of Murcia" highlighted the Dean of the Business School.

"City Branding" is at the same time marketing, design, strategy, urbanism, politics and administration, it is turning a city into a tourist destination in the same way that marketing becomes a product in need, elaborating a communication strategy for this the purpose of creating a city-own brand, consolidated, and defined strategic lines that communicate its essence.

ENAE Business School has more than 300 students each year from 25 different nationalities.

Most of these students are part, later, of the management and executive teams of the most prestigious companies in the Region of Murcia.

Source: Agencias

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