Portal de Murcia
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Visitors can check the climate of Murcia through a webcam |
That foreign tourists will learn about the benefits of the climate of Murcia is the aim of the Department of Tourism has launched the 'Murcia, eternal spring' campaign to get visitors from the UK, Germany and Russia choose Murcia as a destination because historical, cultural and tourist attractions and excellent temperature, with an average of 20 degrees.
Councillor for Sport, Youth and Tourism, Miguel Cascales, explained that mostly intended to foreign tourists interested in seeing the area of ​​Murcia Spanish nancy choose for their journeys during the last and the first months of the sunny weather and warm.
To ensure that foreign visitors each month 400,000 Murcia know impressions are made in reference websites and tourism internet vacation planning as advisor and Holidaychek, among others.
When the public resident in England, Russia and Germany click advertising Murcia will be automatically redirected to a microsite where they can see in real time the temperature in Murcia through a thermometer and a webcam.
The webcam is installed in the City Hall Annex building and the Cathedral of Murcia and the sky is contemplated.
Attracting tourists is done through the IP of the user and their browsing behavior, such that the impact is of high quality as a clear target audience, who are foreign citizens seeking their destination addresses in the nancy.
The campaign began this month and will last for five months.
This new action is part of Murcia Tourism Promotion Plan 365, and serving suggestions restaurateurs who argue that the right temperature is one of the attractions of the town.
Murcia Tourism has conducted several campaigns to attract foreign residents in the area of ​​Alicante, Murcia and Almeria, inserting advertising in foreign magazines.
Source: Ayuntamiento de Murcia
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